Visa Cash App Racing Bulls have launched the latest edition of their Creator Platform, offering photographers and DJs the chance to step inside Formula 1 and work trackside at some of the sport’s most iconic races.
Applications are now open until May 12, with successful candidates set to join the team at Monaco, Silverstone and Budapest, gaining full race weekend access as part of the initiative.
The programme builds on a strong 2025 campaign that attracted more than 11,000 applicants and resulted in over 30 creator collaborations across photography, videography, graphic design and fashion.
By opening the paddock to emerging talent, Racing Bulls are positioning the platform as a gateway into Formula 1’s traditionally closed environment.
Selected creators will be embedded within the team’s digital operation, producing original content from inside the garage and paddock while gaining exposure across global platforms.
The team stated the initiative is designed to “create new pathways into the sport,” allowing creatives to build portfolios, expand their reach and connect with a worldwide audience.
This platform has the potential to change lives
Recent participant Gian Icatar highlighted the impact of the programme after working with the team earlier this year: “I would 100% recommend the Creator Platform to other creatives. I think this platform has the potential to change lives even more than it’s already changed mine.
“In the short time post Detroit, my career has grown rapidly, and I truly believe there are so many more creatives out there that need an opportunity like this. It opens the door for people who look like me to make a difference. The Creator Platform is a beacon of hope for creatives not knowing what their next move is.”
Icatar previously shot behind the scenes content at the team’s season launch and later worked on a Red Bull Show Run in San Francisco.
A press release confirming the project, reports that successful applicants will receive a fee for their work, along with flights, accommodation and full paddock access across the race weekend.
They will operate as part of the Racing Bulls digital team, capturing the energy, culture and personality of the operation from the inside.
Beyond Formula 1, the programme also offers opportunities within the wider Red Bull ecosystem, opening the door to future collaborations across events and campaigns.
As Racing Bulls continue to push creative boundaries off track, the Creator Platform is emerging as a unique route into the sport, with the next wave of talent now set to experience Formula 1 from within.
Get your entry in ASAP
Photography: Monaco & Budapest GP Click here to join the team to capture the intensity, excitement and chaos of a race weekend through a different lens.
DJ: Monaco & Silverstone GP
Click here to take over the decks at key events across the weekend, soundtracking the energy, while gaining exclusive behind-the-scenes access to the team.
To enter, participants must sign up and submit their portfolio via the VCARB website (Photography / DJ). Winners will be selected by a panel of VCARB Team members and drivers, Liam Lawson and Arvid Lindblad.
With only one spot available per race, this is an exclusive opportunity to make a mark in the motorsport world. Don’t miss this chance to showcase your skills and get unprecedented access to top-tier racing action. T&C’s Apply