Cadillac to set up camp at Miami's Jungle plaza ahead of first home race

The free entry event will run from May 2 to May 3 at Jungle Plaza, positioning itself as a central hub for fans during the Miami Grand Prix weekend, blending motorsport with local culture, music, and lifestyle experiences.

Tyler Epp, Cadillac's Global Head of Commercial Strategy, set the tone for the initiative, underlining the significance of the moment for the American outfit.

He said: “There is no better place than Miami to celebrate the Cadillac Formula 1 Team’s first race in the United States. As the home team, our goal is to deliver action directly to the heart of Miami and bring fans together.

“We’re building this journey from the ground up, and we want the community right there with us. Cadillac Formula 1 Team Miami Headquarters is about more than just the cars on the track. It’s about the people, the culture and the shared excitement of being part of America’s newest racing chapter.”

The activation will be anchored by an appearance from Sergio Perez on Saturday evening, giving fans direct access to one of the sport’s most recognisable figures as Cadillac ramps up its presence in Formula 1.

Across both days, the event will feature live race broadcasts, including the Sprint and Qualifying on Saturday and the Grand Prix on Sunday, ensuring fans remain connected to the on track action throughout the weekend.

Cadillac is also leaning heavily into experiential engagement, with racing simulators offering a hands on feel of the precision required at the top level of the sport, alongside a curated display of road and performance models.

Beyond the racing focus, the Miami Headquarters concept is designed to immerse fans in a broader lifestyle environment.

Visitors will be able to explore a Cadillac showcase featuring models such as the V Series range, the all electric Escalade IQL, the Blackwing performance sedan, and the flagship Celestiq.

The event will also feature partnerships with local food vendors including Chug’s Diner, Kween Patty’s, Navi, and Wolf of Tacos, alongside music programming from DJs including DJ DZA, Berrakka, Five Eleven, and Lord Laflame.

Additional activations include cocktail experiences, fashion retail through Tommy Hilfiger, and bespoke nail art installations, reflecting Cadillac’s intent to position its Formula 1 entry within a wider cultural and lifestyle narrative.

With Formula 1’s growing footprint in the United States, Cadillac’s Miami activation represents a strategic push to establish early fan engagement and brand identity ahead of its long term ambitions in the sport.

By bringing the experience off track and into the city, the team is effectively testing its connection with a domestic audience at a pivotal stage of its Formula 1 entry.

The Miami weekend will now serve as both a racing milestone and a brand statement, as Cadillac begins shaping its presence in a highly competitive and rapidly expanding US market.