Racing Bulls unveil bold Miami Grand Prix summer livery with Red Bull twist

The one off look, inspired by the Red Bull Summer Edition Sudachi Lime, marks the team’s latest Miami special, continuing a trend of eye catching designs tied to the event’s vibrant identity. The VCARB 03 will run the livery from Friday at the Miami International Autodrome.

The reveal itself matched the spectacle. Red Bull wakeboard athlete Guenther Oka backflipped over the car while removing the cover mid air, as drivers Lawson and Lindblad watched from the water. The launch then moved ashore, with the team arriving by yacht before unveiling the design at Kiki On The River in front of guests and fans.

The Miami event has become a key branding moment for the team, with CEO Peter Bayer underlining its importance in defining identity and creativity within the Red Bull structure.

Peter Bayer said: “Miami has become a special place for Visa Cash App Racing Bulls to express who we are as a team. For the past two years, we have used this race to showcase something bold and unique, and this latest livery is no exception.

“The Red Bull Summer Edition livery brings a vibrant energy which reflects who we are as a team, creative and willing to push boundaries. We are very excited to give wiiings to the new seasonal flavour and bring the distinctive design to track this weekend.”

The citrus themed concept extends beyond the car, with team kit featuring patterns inspired by the textures of the fruit, linking the visual identity directly to the product behind the collaboration.

The livery will not be confined to the circuit. The team confirmed appearances across Miami throughout the weekend, including fan zone activations, while a limited edition replica kit has been released commercially.

This push reflects the growing importance of Formula 1’s destination events, where branding, fan engagement and commercial activation now sit alongside on track performance.

For Racing Bulls, Miami is less about incremental gains and more about visibility. The challenge now is whether the attention grabbing design can be matched by performance when the lights go out on Sunday.