Cadillac reveal 2026 Formula 1 car Livery in the Super Bowl commercial

The white and black scheme was revealed to a global audience during Super Bowl LX, positioning the American outfit’s arrival in Formula 1 on one of the world’s biggest sporting stages.

The reveal aired nationally during the Super Bowl broadcast from Levi’s Stadium in Santa Clara, California, an event expected to reach more than 130 million viewers.

For Cadillac, the timing and platform underlined its intention to introduce the team beyond the traditional motorsport audience, placing its Formula 1 debut at the intersection of sport, culture, and mainstream entertainment ahead of its first Grand Prix appearance in Melbourne on March 6–8.

Shortly after the television debut, a replica of the Cadillac Formula 1 Team car appeared in Times Square, giving fans an immediate, close up look at the new colour scheme.

The activation in New York brought the reveal from broadcast to street level, reinforcing the scale of the launch and its emphasis on visibility beyond the paddock.

The livery itself is defined by asymmetry. One side of the car is finished in black, the other in white, creating a dual identity that the team describes as deliberate rather than decorative.

The gradient between the two colours is formed by a repeating Cadillac chevron, a reference to the marque’s heritage and its co ownership under General Motors.

According to the team, the design aims to convey motion even when the car is stationary, combining contrasting elements to reflect both performance and ambition.

The visual philosophy draws on a yin and yang balance, with black representing grit and determination, and white standing for optimism and aspiration.

The reveal film was directed by Sam Piling and scored by Max Richter, bringing a cinematic approach to the unveiling. The production leaned on restraint rather than spectacle, aligning with the team’s message of intent and precision as it prepares for its first season at the pinnacle of motorsport.

Dan Towriss, CEO of Cadillac Formula 1 Team Holdings, framed the livery as a statement of identity rather than a purely visual exercise.

He said: “This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1. Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport.

"Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock," he explained.

General Motors President Mark Reuss described the unveiling as a key step in a longer process leading to the team’s competitive debut.

He added: “Unveiling our official race livery is a huge milestone in a journey that started years ago: earning our place on the grid, assembling a world class team, and developing a race car worthy of Formula 1.

"The momentum is building toward Melbourne and our Grand Prix debut. For GM, this race car showcases the American innovation, spirit, and pride we want to bring to the global stage of F1.”

The 2026 season will see the Cadillac Formula 1 Team contest all 24 races on the calendar, including three events in the United States. The Miami International Autodrome hosts the sport on May 1–3, followed by the Circuit of The Americas in Austin on October 23–25, and the Las Vegas Strip Circuit on November 20–22. The team’s entry as Formula 1’s eleventh outfit adds further weight to the championship’s expanding American presence.

Graeme Lowdon, Team Principal of the Cadillac Formula 1 Team, highlighted the significance of the reveal method as much as the livery itself.

Lowdon commented: “I’m incredibly proud to reveal the colours of our 2026 Formula 1 challenger.

"We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before.”

The Cadillac Formula 1 Team has been built from the ground up, operating across bases in Indianapolis, Charlotte, and Silverstone.

The project is a partnership between TWG Motorsports, the motorsport arm of TWG Global, and General Motors, combining American industrial backing with established motorsport infrastructure in the United Kingdom.

Both TWG and GM provide technical, operational, and commercial support to the programme, with the stated aim of blending engineering heritage with innovation as the team prepares for the 2026 regulations reset.

On track, the team will be led by one of the most experienced driver pairings on the grid. Sergio Pérez and Valtteri Bottas will form Cadillac’s first Grand Prix lineup, bringing a combined total of 526 race starts, 106 podium finishes, and 16 victories.

The wider driver group includes former Ferrari and Sauber driver Zhou Guanyu as Reserve Driver, while nine time NTT IndyCar Series race winner Colton Herta will serve as Test Driver.

Herta will balance those duties alongside a campaign in Formula 2 with Hitech TGR, continuing his development within the FIA single seater ladder.

With its colours now revealed on one of the world’s largest sporting platforms, the Cadillac Formula 1 Team moves from concept to concrete presence. The focus now shifts from spectacle to substance as preparations continue for Melbourne and the start of its first Formula 1 season in 2026.