Four-time Formula 1 world champion Lewis Hamilton has become a global brand ambassador for Tommy Hilfiger in the wake of his Mercedes team and the clothing giant securing a sponsorship deal.
The personal endorsement deal will see the 33-year-old Mercedes driver promote the US clothing brand’s Hilfiger Collection, Tommy Hilfiger Tailored line and its range of menswear, underwear and swimwear.
The partnership will feature video, print, online and out of home media placements, and will be supported by a series of unique customer activations.
The collaboration was launched with a dash cam video of Hamilton and American model Gigi Hadid taking turns behind the wheel of a Mercedes car at the Pocono Raceway in Pennsylvania.
The news comes shortly after Hamilton’s Mercedes team announced a multi-year strategic partnership with Tommy Hilfiger, making the company the official apparel partner of the F1 world champions.