Red Bull Racing launches ‘Best Seats in the House’ fan access programme

The programme will allow selected fans to move beyond traditional grandstand access and experience life inside the team through VIP pit lane entry, garage access, driving experiences, Red Bull stunt involvement and appearances alongside drivers Max Verstappen and Isack Hadjar.

The initiative will operate through Red Bull’s My Paddock platform, with winners selected through fan challenges and competitions announced throughout the season.

The first “Best Seats in the House” experience will take place in Madrid ahead of the Spanish capital’s return to the Formula 1 calendar for the first time since 1981.

Winners will be flown to Madrid for a major Red Bull Showrun as preparations continue for the city’s inaugural modern era Formula 1 race.

Future experiences will also extend to the British Grand Prix, the Goodwood Festival of Speed and behind the scenes visits to the Oracle Red Bull Racing factory.

Paul Gandolfi, Chief Commercial Officer at Oracle Red Bull Racing, said: “The energy our fans bring is unmatched. They turn up every race weekend, line the streets at our Showruns around the world, and follow every moment on and off track.”

“They give this Team so much, and this is our way of giving something back. We want to bring fans closer to the Team than ever before with experiences only Oracle Red Bull Racing can offer, giving them a way to step inside the action in the craziest ways possible - whether it's racing behind the wheel or getting involved in one of our amazing stunts.”

Red Bull said each fan experience will feature a different format, ranging from race weekend hospitality and meet and greets to participation in Red Bull activations and stunt events.

Further entry details and challenge formats will be released through the team’s official channels and My Paddock platform during the season.