Three-time Formula 1 world champion Max Verstappen has been named the official global ambassador for AlphaTauri, the fashion brand associated with Red Bull’s motorsport programme taking a dip into the fashion landscape much like his archrival Lewis Hamilton has done for years.
Speaking about the collaboration with the Red Bull-owned fashion brand, Verstappen: “I’m excited for the new season with AlphaTauri. Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.”
The Dutch driver, who enters the 2025 Formula 1 season aiming for a fourth consecutive world title, reflected on his dominance in the sport and the challenges ahead.
He said: “Winning four world titles has been a dream. More than a dream, I’d say. I’m relaxed, I’m just looking forward to seeing how competitive we can be this year. Once you realise how competitive you are, you set a bit of a target, but that’s too early to say.”
Beyond the pressures of F1, Verstappen praised AlphaTauri’s designs for providing comfort both on and off the track.
“It’s great to be an ambassador," he added. "I’ve been wearing the clothing for a while and I’m very excited to see what’s coming next. For me, to be able to wear stylish clothing on and around the track, and back at home, is just fantastic. Honestly, I use it everywhere I go.”
Max: I’m excited to be working with a new teammate, Liam
With the 2025 campaign set to bring a new dynamic within the Red Bull stable, Verstappen highlighted his eagerness to race alongside Liam Lawson, who steps into a full-time seat for the first time.
“I’m excited to be working with a new teammate, Liam," he claimed. I think the whole team is excited and looking ahead to this season. Last year has been challenging at times. Of course, we had a lot of good moments, also some tough moments, and I hope we can be a little more stable and a little more all-around throughout the 2025 season.”
Kalle Lauterbach, Global Consumer Products CEO, emphasised the significance of the partnership, he commented: "We are proud of the collaboration with Max Verstappen and AlphaTauri. He embodies excellence and passion, making him the perfect brand ambassador.”
Echoing that sentiment, Isabelle Mi-A Ko, Global Head of AlphaTauri, highlighted the synergy between sport and fashion.
“As a premium fashion lifestyle brand, we are combining sports and fashion. Our collections ensure all-day comfort and style, and Max Verstappen is the perfect representation of that," she said.
With the 2025 Formula 1 season approaching, Verstappen’s new role as AlphaTauri’s global ambassador further strengthens his ties to the Red Bull family, blending his on-track success with a growing presence in the fashion world.
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