Force India welcomes Felio Siby as lifestyle partner

Sahara Force India is delighted to join Felio Siby in a new partnership, which sees the luxury brand become the team’s official lifestyle partner. The Felio Siby logo will appear on the VJM09’s nose starting at this weekend’s Russian Grand Prix.

A purveyor of some of the best leathers in the world, manufactured to the highest standards in a time-honoured way, Felio Siby is a reference for customers whose way of life is to find timeless and unique products. This is a vision that has now been extended to watch-making, as the brand embarks on a new venture with the best Swiss watchmakers to redefine the industry.

To celebrate the start of the partnership, Felio Siby will design a special edition Sahara Force India timepiece, due to be launched at next month's Monaco Grand Prix.

Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “A luxury watch-maker and a Formula One team are a perfect match: both pursue excellence, have absolute attention to detail and work to produce awe-inspiring machines through the wonder of human ingenuity. We are delighted to welcome Felio Siby to our family and we are looking forward to sharing the successes of a long and fruitful partnership.”

Dominique Siby, CEO of Felio Siby: “Today is a day with great emotional significance for me, being the ten-year anniversary of my father’s passing. Working with a Formula One team was a project we always wanted to do together. I dreamed of being part of this sport since I was a child, watching the timeless battles between Ayrton Senna and Alain Prost. I am glad and thankful to be a partner of Sahara Force India: the team is the perfect match for Felio Siby and I can’t wait to show the world the unique watches we will be making for them.”