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lewis hamiilton f1 driver social media

Hamilton most influential F1 driver on social media post

lewis hamiilton f1 driver social media

Lewis Hamilton is the most influential Formula 1 driver on social media in 2024, with an estimated earning potential of up to $177,654 per sponsored Instagram post, thanks to his huge following of nearly 37 million.

Monaco Grand Prix winner Ferrari’s Charles Leclerc is the second highest earning on Instagram, potentially earning up to $48,166 per sponsored post. Reigning Driver’s Champion Max Verstappen is the third-most influential driver, earning up to $38,540 per post.

The research conducted by sports betting and casino site tonybet analyzed each of the 2024 F1 drivers’ Instagram followings using the social media metric site Social Blade. The study found the estimated earning potential per sponsored post using the Influencer Marketing Hub’s calculator.

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Hamilton is the most influential F1 driver in this year’s championship. According to the study, he could earn up to a massive $177,654 per sponsored post on Instagram.

He has the highest following of any F1 driver on the platform at nearly 37 million – 27.1% of the total following of all 20 F1 drivers combined – and an engagement rate of 4.52%. The findings come as the driver competes in his last season for Mercedes, ahead of joining Ferrari in 2025.

Leclerc is the second most influential driver in Formula 1 this year, with an estimated earning potential of up to $48,166 per sponsored post. The Ferrari driver has the second highest following of all drivers, with over 15.1 million followers and an incredible engagement rate of 10.05%.

Hamilton and Leclerc at Ferrari in 2025 will ‘own’ F1 social media

leclerc hamilton ferrari 2024

This highlights the loyalty of Leclerc’s fanbase. Combined with Hamilton at the top, Ferrari is set to have the most influential driver pairing for next year’s season by far, as it stands.

Despite having won the previous three Championships, Verstappen is the third most influential F1 driver – with the potential to earn up to $38,540 per sponsored Instagram post. On track for his fourth title in a row, Red Bull Racing’s Verstappen has a following of 12.1 million fans and an engagement rate of 4.44%.

Both Ferrari drivers are named in the top five most influential, as Spain’s Carlos Sainz places fourth, potentially earning up to $31,311 per sponsored post on Instagram.

He has gained over 9.8 million on the platform, and he, too, has an impressive engagement rate of 8.3% – suggesting that Ferrari fans may be among the most loyal in the sport.

Norris has the most engaged fans on social media of all F1 drivers

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Daniel Ricciardo is the fifth most influential F1 driver in 2024, as the study found he could earn up to $29,174 per sponsored Instagram post. The Australian VCARB driver has amassed over 9.1 million followers on Instagram, achieving an engagement rate of 3.74%.

Lando Norris ranks sixth on the list of the most influential F1 drivers. The McClaren driver has the earning potential of up to $26,489 per Instagram post, thanks to his following of over 8.3 million.

Despite not making the top five most influential, Norris may have the most engaged fans in the sport, with a staggering engagement rate of 11.70% – higher than any other driver.

Red Bull Racing’s Sergio Perez, Aston Martin’s Fernando Alonso, Mercedes’ George Russell, and Alpine’s Pierre Gasly all round out the top ten most influential F1 drivers this year, according to the study.

F1 drivers in 2024 Social Media Ranking

Ranking the influential status of all F1 drivers in 2024