The first Formula 1 press release to drop in 2024 was the Stake F1 Team, born 1 January 2024 at 10:04 CET, starting the New Year devoid of Ala Rmeo backing and signalling a transitional period for Swiss-based Sauber team ahead of their Audi merger for 2026.
The new Stake F1 Team, revealed late last year, is now go with Valtteri Bottas and Guanyu Zhou in the driving seats for the 2024 F1 World Championship season. But who are Stake? Why are they involved in F1?
For the record, CCN describes Stake as: "Stake.com is a trustworthy and secure online casino that ensures a reliable gambling experience. A lot of the games on the Stake platform are provably fair and guarantee random outcomes."
Stake claims to be "the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title Partner for the 2024 and 2025 seasons, taking over the exclusive naming rights of the team and establishing a first-of-a-kind brand presence in Formula One."
The press release adds: "Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has established itself as a leading presence in the world of sports and entertainment ever since."
Stake partners include Canadian superstar Drake, Everton Football Club, the UFC and many more
As for the ramped-up involvement with Sauber from sponsor partner to title sponsor the press release adds: "The stepping up of Stake’s involvement in the world of Formula 1 further strengthens the brand’s diverse roster of partners which also includes the likes of Canadian superstar Drake, Everton Football Club, the UFC; and many more.
"In 2023, the brand’s inaugural year in the Formula 1 ecosystem, Stake already made its mark via a series of unique activations which have focused on cross-collaboration with its other existing brand partnerships. Having successfully reached a broad demographic that extends well beyond the traditional Formula One fan base in its debut year.
"Stake is planning a series of high-profile experiences to take place during the 2024 F1 calendar – starting with the eagerly awaited launch of the new C44, in February."
Acting Stake F1 Team team boss, Alessandro Alunni Bravi, Team Representative: “Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.
"Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community; but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1.
"We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season," added Alunni Bravi.
Stake co-founder Craven: We're fuelled by deep passion for speed, innovation and pushing boundaries
Stake co-founder, Edward Craven, added: “We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team.
"Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond.
"The upcoming years will be a thrilling ride with some mind-blowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!" declared Craven.
Akhil Sarin, Chief Marketing Officer of Stake had the final say: “The past season has been a testament to the marketing and media value that Stake has brought to the F1 team, especially within the digital landscape. The first phase of this partnership has succeeded in increasing global brand awareness for all stakeholders.
"At Stake, we are prepared to take the team’s reach, fanbase and visibility to unprecedented levels. Our strategy will be focused on delivering unforgettable experiences that highlight our unwavering commitment and dedication to innovation, entertainment, and global connectivity," added Sarin. The team's X hashtag is: @stakef1team
The new deal marks the first time an online betting company has been an F1 team title sponsor, however, in recent years Liberty Media has paved the way to the coffers of the digital gambling industry while most teams have betting and casino partners on their sponsorship portfolios.
And of course, Formula 1's crown jewel is the Monaco Grand Prix, a gambling mecca for the very rich. And, of course, last year's most hyped Grand Prix, and GRANDPRIX247 Best Race of the 2023 F1 Season was none other than the casino capital of the world: Las Vegas!
Latest News
Loading
