Marco Mattiacci aston martin

Ex-Ferrari boss Mattiacci resurfaces at Aston Martin

Marco Mattiacci aston martin

Former Ferrari team principal Marco Mattiacci has been appointed new Global Chief Brand and Commercial Officer for Aston Martin.

Mattiacci, was F1 team boss at Maranello in 2014, succeeding Stefano Domenicali, but it was shortlived as he was clearly out of his depth with no F1 experience to speak of and put in charge of the sport’s most supported team with world champions Fernando Alonso and Kimi Raikkonen under his watch.

The Italian soon fell out with Sergio Marchionne to be replaced by Maurizio Arrivabene as the Scuderia boss at the end of 2014. Thereafter Mattiacci went off the F1 radar until Aston Martin announced today:

Press Release:

Aston Lagonda has strengthened its global brand and commercial functions with the appointment of luxury brand and automotive product strategy expert Marco Mattiacci as the company’s new Global Chief Brand and Commercial Officer.

Mattiacci, who spent over a decade in senior leadership positions at Ferrari – including spells as President and CEO of Ferrari North America, President and CEO of Ferrari Asia Pacific, and Managing Director and Team Principal of the Scuderia Ferrari Formula One™ racing team – begins his new role immediately, having recently worked as an advisor to the British ultra-luxury manufacturer.

Prior to working with Aston, Mattiacci spent five years as a senior advisor to management consulting firm McKinsey & Company and private equity firms, providing counsel on automotive and mobility topics. His experience extends to electric mobility, having previously served as Chief Brand and Commercial Officer at Faraday Future and as an advisor to green technology business Envision.

The luxury automotive leader – who in 2012 was named winner of the prestigious Automotive Executive of the Year Award in the United States – will spearhead the iconic brand’s global growth, as well as playing a key role in Aston’s future commercial and product strategy.

Mattiacci’s role will also oversee Aston’s ’s industry-leading luxury customer experience and the brand and product integration with Formula One as a key global marketing platform.

Tobias Moers, CEO of Aston Lagonda said: “As we continue this new era for Aston, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal.

“I’m delighted to welcome Marco to Aston and look forward to working with him and our world-class leadership team to accelerate our breath-taking new product roadmap and unrivalled luxury customer experience.”

SHANGHAI (CINA) 18/04/2014 © FOTO STUDIO COLOMBO X FERRARI Marco Mattiacci

Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Lagonda said: “The new chapter for Aston is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers in this role of Global Chief Brand and Commercial Officer.

“Having enjoyed global affection, passion and loyalty for 109 years, Aston is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to Grand Prix racing.

“Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand, which sits uniquely in the crosshairs of ultra-luxury and high performance.”

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