Ferrari and Shell have renewed their long association by announcing a multi-year partnership extension between the two brands giving us a good excuse to run the epic advert above.
This year Shell branding will appear on the Ferrari SF21, as well as on team apparel and on the race suits of their drivers Charles Leclerc and newcomer Carlos Sainz.
The Scuderia reported: “The decades-long technical and commercial agreement continues in a multi-year partnership with focus on sustainability and technology transfer, from track to road.
“This new chapter of one of the longest partnerships in motorsport will see the Scuderia and Shell working together not just in search of wins on the track, but also in defining the regulations relating to the power units of the future.
“The successful longstanding relationship over the years has produced 22 titles in the FIA Formula One World Championships – 10 Constructors’ and 12 Drivers’.
Mattia Binotto Managing Director & Team Principal Scuderia Ferrari: “The relationship between Scuderia Ferrari and Shell dates back to 1929, the year our team was founded. In that time we have produced so many victories together.
“We are delighted therefore that our collaboration is now set to go on even longer. We share many common values, not least excellence, passion for racing and teamwork, which have made this partnership unique in the history of motorsport.”
“As our Innovation Partner we will continue to work with Shell on the transfer of racing technology to mobility as well as the ambitious challenges that lie ahead in particular the aim of Formula 1 to reach a net-zero emissions level by 2030. ”
István Kapitány Shell Global Executive Vice President for Mobility: “Our partnership with Ferrari has bred truly remarkable innovations – innovations that Shell regularly relies upon when developing new fuels and lubricants for our customers.
“We’re now entering a very exciting time in our history together as we leverage this partnership to not only strive for success on the track, but also to develop cleaner fuels and lubricants for our customers.”