Williams announce partnership with Canada Life

Press Release: Williams Martini Racing and Canada Life are proud to announce a new multiyear agreement to support Lance Stroll as he continues his debut season in Formula One.

It had been over ten years since a Canadian driver lined up on the Formula One grid, but this year Lance will take to the track for his home Grand Prix in the same year that Canada celebrates its 150th birthday, and his hometown of Montreal celebrates its 375th. As part of the agreement, Canada Life branding will appear on Lance Stroll’s race overalls and on the Williams Mercedes FW40 race car from this weekend’s race.


The announcement comes in the build up to this weekend’s Canadian Grand Prix. As part of the event, Lance was joined by Canadian Olympic gold medallist, Alexandre Despatie, to speak with soon-to-be graduates of the Pathways to Education Verdun programme. The teens had the opportunity to hear the inspirational stories about the obstacles that both athletes have faced in their careers and how they persevered.

Every year, thousands of young Canadians drop out of high school – a decision that costs them for the rest of their lives. Pathways to Education empowers young people to achieve their dream of graduating. As part of its approach of giving back to the community, Canada Life has been a longstanding supporter of Pathways to Education and their mission to transform Canada into a Graduation Nation.

“At age 18, Lance is a Canadian all-star and the up-and-coming man to watch in Formula One,” said Jeffrey Orr, Chair of the Board at Great-West Lifeco Inc. “We are very excited to cheer on Lance as he works tirelessly to achieve success in Formula One.”

Claire Williams, Deputy Team Principal, added: “We are delighted to welcome Canada Life as a partner. As an organisation, Canada Life’s dedication to the financial, physical and mental well-being of the Canadian community is exemplary. Family and community is also at the core of everything we do at Williams, and we are proud to share these similar core values. I look forward to sharing a successful partnership for the foreseeable future.”