Qiddiya Sponsor 2025 Autosport Awards and Business Exchange

The partnership also includes the inaugural Qiddiya-backed Autosport Business Exchange, a new industry conference set for the morning of the awards ceremony.

The Qiddiya Autosport Business Exchange will feature discussions on key topics, including the impact of artificial intelligence in motorsport and the increasing role of women in the industry. McLaren Racing CEO Zak Brown is set to deliver the keynote address, offering insights into the global racing series his teams compete in.

Werner Brell, CEO of Motorsport Network, highlighted the significance of the partnership, stating: “The Autosport Awards partnership with Qiddiya represents a pivotal moment for both our organisations. For the first time, we are inviting fans to experience the evening in person and become immersed in the experience."

“Qiddiya's groundbreaking sports and entertainment complex perfectly aligns with our commitment to redefining how fans connect with motorsports, and we're thrilled to partner with them to bring the reimagined Autosport Awards to life.”

Qiddiya is developing an entertainment city near Riyadh, Saudi Arabia, as part of the country’s Vision 2030 initiative. The project includes the Qiddiya Circuit, which is set to become the future home of the Saudi Arabian Grand Prix. The circuit’s design features a 20-storey-high first turn, 21 corners, and a 108-metre elevation change across the Tuwaiq mountain landscape.

Abdullah AlDawood, Managing Director of Qiddiya Investment Company, emphasised the alignment between Qiddiya and the Autosport Awards: “We are pleased to partner with the Autosport Awards, a renowned platform celebrating the talent and innovation driving the future of motorsports.

“Motorsports has been integral to the vision of Qiddiya City since its inception, in line with the growing enthusiasm for the sport in Saudi Arabia and the demand for world-class infrastructure to enable it. This partnership reinforces our commitment to supporting the motorsports industry and establishing Qiddiya City as a future global hub for sports and entertainment.”

The 2025 edition of the Autosport Awards coincides with the 75th anniversary of both Autosport and the FIA Formula 1 World Championship. The event will celebrate achievements across various motorsport categories, from emerging talent to key figures who have shaped the sport over decades.