Maffei: F1 had another fantastic year across all revenue streams

F1 News
Wednesday, 06 March 2024 at 18:18
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Formula 1 continues to boom was the good news Liberty Media President and CEO, Greg Maffei delivered to investors during his corporation's Fourth Quarter Reports and Year End 2023 Financial Results.

A day later F1 was rocked by the news that Lewis Hamilton will move to Ferrari for 2025, followed by the Red Bull Christian Horner sordid saga while FIA President Mohammed Ben Sulyaem photobombs himself into infamy. In other words, amid all this there was good news for the sport and its owners Liberty Media which went under the radar.
What should've been front-page news for F1 was hardly mentioned. Maffei reported to shareholders: "Formula 1 had another fantastic year with double-digit growth across all revenue streams. The Las Vegas Grand Prix generated massive global buzz, and we look forward to delivering great racing, fan experiences and economic benefit to F1 and the local community for years to come."
Formula 1 President and CEO, Stefano Domenicali added: “2023 marked another incredible season for Formula 1. We had strong engagement across all platforms, with record race attendance and F1 holding its position as the fastest-growing league on social media for the fourth consecutive year.
"F1 saw continued fan growth especially in the US market, strengthened by the successful Las Vegas Grand Prix, and across a younger and more female audience. "Our sustainability initiatives remain a priority for F1 and our partners, and we look forward to running all seven F1 Academy races this season alongside the F1 calendar.
"We are excited for the 2024 season as we focus on deepening our relationships with fans and optimizing our commercial partnerships to bring incremental value," explained Domenicali
The following table provides the financial results attributed to Formula One Group for the fourth quarter and full year 2023:
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$16 million and $72 million of corporate level selling, general and administrative expense (including stock-based compensation expense) was allocated to Formula One Group in the fourth quarter and full year 2023, respectively.
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The report adds: "For the year ended December 31, 2023, these revenue streams comprised 29.3%, 32.2% and 18.0%, respectively, of total F1 revenue."
There were 22 and 6 races held in the full years and fourth quarters of both 2023 and 2022. In the fourth quarter of 2023, F1 directly promoted the inaugural Las Vegas Grand Prix and recognized the revenue (ticketing, sponsorship, hospitality) and cost related to the event.

Viva Las Vegas!

F1 Grand Prix of Las Vegas - Practice
The report explained: "Primary F1 revenue grew in the full year and fourth quarter with increases across all revenue streams. Race promotion revenue grew primarily due to ticketing revenue from the inaugural Las Vegas Grand Prix and other contractual increases in fees.
"Race promotion revenue in the full year and fourth quarter also benefited from the mix of races held in each period compared to the comparable periods in the prior year.
"Sponsorship revenue increased due to the recognition of revenue from the Las Vegas Grand Prix, income from new sponsors and growth in revenue from existing sponsors. Media rights revenue grew due to increased fees under new and renewed contractual agreements and continued growth in F1 TV subscription revenue.
"Other F1 revenue increased in the full year and fourth quarter primarily driven by higher hospitality revenue generated from the delivery of hospitality and experiences at the Las Vegas Grand Prix as well as Paddock Club growth at other events, with full year growth partially offset by lower freight income driven by the easing of freight cost inflation on billing rates."
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