Lando Norris gets waxed for Madame Tussauds attraction set for summer in London

The McLaren driver has already begun working closely with the studio’s artists, with behind-the-scenes footage showing the detailed process used to capture his likeness. Every aspect of Norris has been measured and analysed, from helmet to race suit, as the team works to produce an exact replica.

The announcement comes during a short break in the 2026 Formula 1 season, following the opening rounds in Melbourne and Shanghai, where Norris continues to be one of the sport’s headline figures after securing his maiden title in 2025.

Norris said: “It’s pretty surreal to think I’ll have a figure in Madame Tussauds, it’s such a big honour. Working with the artists has been awesome, and seeing all the detail they’ve put into the figure is really impressive. I can’t wait for fans to come and see the finished figure in London this summer.”

Norris made his Formula 1 debut in 2019 and has since established himself as one of the sport’s most recognisable and marketable drivers. His rise culminated in his first world title last year, alongside a growing global fanbase and strong presence beyond racing, including his involvement with esports team Quadrant.

Steve Blackburn, General Manager at Madame Tussauds London, said: “Lando Norris is firmly at the forefront of modern sport and culture, ambitious, fearless and hugely popular with fans around the world. From the moment we started working with Lando, it was clear we were creating something really special, and our team have been working at full throttle to ensure an exact likeness.”

He added: “He’s been fantastic throughout the process, patiently sitting still and not racing around as usual. We’re busy ensuring his figure is podium-ready and are incredibly excited to welcome guests to meet Lando’s likeness in the coming months.”

Norris’ figure will be placed in the attraction’s Culture Capital zone, where he will feature alongside fellow British world champion Lewis Hamilton and a wider line-up of global sporting icons. The unveiling is scheduled for later this summer, marking another milestone in the 26-year-old’s growing profile both within Formula 1 and beyond.