Formula 1 Exhibition to make South American debut in Buenos Aires

The award-winning show, Formula 1 Exhibition has enjoyed record-breaking success in Madrid, Vienna, and Toronto, will open to the public on 22 March 2025 and run until 1 June 2025.

The exhibition will showcase exclusive contributions from legendary teams, iconic South American drivers, and motorsport personalities. Fans will have the opportunity to experience Formula 1 race cars from various eras, rare artefacts, and never-before-seen video content.

The show will also feature cutting-edge F1 Fastest Lap Simulators, allowing visitors to step into the driver’s seat for a unique racing experience.

The exhibition is structured into several immersive galleries. Visitors begin with

Once Upon A Time In Formula 1, which presents a mix of unseen photography, historic F1 cars, film, and artefacts, offering a deep dive into the sport’s defining moments.

Design Lab grants an exclusive look inside an F1 factory, highlighting the intricate processes of car design and manufacturing. Meanwhile, Drivers & Duels celebrates the most iconic drivers and legendary races since Formula 1’s inception in 1950.

A more sombre yet significant part of the exhibition, Fallen Heroes, honours drivers who lost their lives in pursuit of success. The Survival gallery then revisits Romain Grosjean’s dramatic 150 mph crash in Bahrain 2020, featuring the remains of his HAAS car and a multi-screen installation with unseen interviews and footage of the incident.

The show culminates in The Pit Wall

Buenos Aires’ selection as the host city underscores South America’s deep-rooted connection with Formula 1. The region has produced some of the sport’s greatest champions, including Juan Manuel Fangio, Ayrton Senna, Nelson Piquet, and Emerson Fittipaldi.

The Brazilian Grand Prix at Interlagos remains a fan and driver favourite, having hosted season finales in the past. More recently, the sport has seen a resurgence in popularity, driven by the rise of Franco Colapinto and Kick Sauber F1 rookie Gabriel Bortoleto.

Emily Prazer, Chief Commercial Officer at Formula 1, emphasised the significance of the exhibition’s expansion into South America: “As we celebrate the 75th anniversary of Formula 1, the importance of acknowledging the sport’s history and heritage is even more poignant.

Since the first show in Madrid, F1 Exhibition has been a great success in telling the story of Formula 1 and we are delighted it will make its South American debut in Buenos Aires. There has been a strong resurgence in support from the region and we cannot wait for fans to celebrate the pivotal role the region has played in defining our sport," added Prazer.

Jonathan Linden, Co-President of Round Room Live and Producer of The Formula 1 Exhibition, highlighted Argentina’s rich motorsport history: “We are delighted to announce Buenos Aires as the host city for the South American debut of The Formula 1 Exhibition."

Linden added: "As Argentina’s vibrant capital, Buenos Aires boasts a rich Formula 1 heritage, including the storied Argentine Grand Prix and an impressive legacy of 26 Argentinian F1 drivers. With its dynamic blend of sports, culture, and entertainment, Buenos Aires is the perfect choice to launch this exciting new chapter of The Formula 1 Exhibition in South America.”

Sebastián Bulgheroni, Global Chief Commercial Officer of Fenix Entertainment, expressed enthusiasm about bringing the exhibition to South America: "It is truly a privilege being the promoters of The Formula 1 Exhibition in South America.

"We are very aware of the passion that Latin Americans feel for motorsports, particularly for Formula 1, and we are excited to give Argentinian fans the opportunity to get closer to it than ever before. We will be starting the South American Tour in Buenos Aires, and then continuing to other countries within the region to satisfy the huge Formula 1 fanbase.

"Clearly, having such an incredible partnership and this state-of-the-art show is of great value as we continue to position ourselves as the most diversified and internationally expanding Argentine out-of-home entertainment production company," concluded Bulgheroni.

The Buenos Aires event is expected to attract thousands of fans eager to experience the rich history and cutting-edge technology of Formula 1 up close. As the exhibition embarks on its South American tour, it aims to deepen the region’s connection with the sport and celebrate its lasting legacy.