Williams will run a special edition all black livery at the Las Vegas Grand Prix, the latest activation with title partner Atlassian and their AI teammate Rovo.
The design uses rainbow accents to reflect the Strip’s bright lights, while highlighting the power and speed the team says Rovo brings to their workflow.
Atlassian’s AI platform sits at the centre of the Atlassian System of Work, connecting knowledge, people and processes to accelerate decision making.
Williams say the tool has become a key part of their technical push since the partnership began in March 2025, helping to streamline operations, improve prioritisation and remove internal silos in the pursuit of lap time.
Second Atlassian look of the season
This is the second Atlassian themed livery of 2025 after the Austin throwback that celebrated teamwork and the shared history between both organisations.
That weekend delivered Williams’ first ever Sprint podium when Sainz finished third, the team’s second podium of the season and their strongest campaign since 2016.
The Las Vegas design forms part of a wide suite of activations across Grand Prix week. Zoox will present the Las Vegas Fan Zone at Brooklyn Bridge in New York New York where fans can see the livery, try simulators and meet team personnel.
Airia will also host a talk with Vowles focused on AI adoption and its competitive impact in Formula 1.
Williams aim for a tech driven future
Williams boss James Vowles said: “This striking livery is the latest celebration of our work with partners Atlassian, who are helping to accelerate our tech transformation and bring Williams right back to the cutting edge.
"There could not be a more iconic place to unveil this than in Las Vegas, one of the most tech forward cities in the world," he added.
Sorin Cheran, Williams' Chief Information and Analytics Officer, commented: “In the midst of a busy F1 season, we need to drive improvements and find solutions quickly.
"Rovo helps us to search through files, data and information on our Atlassian system, ultimately allowing us to upgrade faster and find that all important lap time.
"This is essential if we want to achieve our goal to get back to the front and win multiple World Championships," Cheran concluded.
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