Disney and Formula 1 to “Fuel the Magic” at Las Vegas Grand Prix

It will combine world-class motorsport with the magic of Disney storytelling in a multi-year “Fuel the Magic” campaign.

As part of the weekend’s festivities, Disney’s iconic characters — Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto — will appear at several Formula 1 events across Las Vegas.

For the first time, Mickey Mouse will perform in front of the Fountains of Bellagio in a live Disney Entertainment show featuring music, lights and pyrotechnics.

The Disneyland Band will also perform the national anthem on race day to mark 70 years of Disney magic, while Mickey and Minnie will attend a special community event for local children.

Ahead of qualifying, Formula 1 has invited Mickey & Friends for a pitlane walk, with main grandstand fans offered the chance to see teams at work.

“The Disney brand represents the power of storytelling, creativity and connection — values that resonate deeply with fans and partners alike,” said Tasia Filippatos, President of Disney Consumer Products. “We are thrilled to be uniting sports, pop culture and entertainment in a way that delivers an unforgettable experience for both Mickey and Friends and F1 fans globally.”

Emily Prazer, Formula 1 Chief Commercial Officer and President and CEO of Las Vegas Grand Prix Inc., added: “Our collaboration with Disney builds on a shared passion for storytelling, innovation and creating memorable moments. As we look ahead to the global Mickey & Friends and Formula 1 launch in 2026, the Fuel the Magic program will bring two iconic brands together to give fans of all ages a race weekend filled with creativity, entertainment and a touch of magic.”

A new Disney x Formula 1 merchandise line will launch in early November, blending Mickey & Friends’ fun aesthetic with the sleek style of Formula 1. The capsule collection will be available from 8 November at the F1 Las Vegas Hub presented by American Express inside the Venetian Resort, with select pieces online at DisneyStore.com in North America.

The “Fuel the Magic” campaign will run through the 2026 and 2027 Formula 1 seasons, expanding into new fan experiences, storytelling, and digital content worldwide.

The 2025 Las Vegas Grand Prix takes place on 22 November, broadcast live on ESPN and the ESPN App in the United States, and via official Formula 1 broadcasters globally.