Damson Idris joins Formula 1 as Global Brand Ambassador after $630m movie success

The announcement comes after Idris co starred alongside Brad Pitt in F1 The Movie, which grossed more than $630 million worldwide, becoming the most successful sports movie of all time.

Idris portrayed Joshua Pearce, a rising driver within a fictional team embedded in the paddock. The film was shot at live Grands Prix with full Formula 1 collaboration, placing the actor directly alongside teams, drivers and race operations across multiple events.

The role marked a shift from Hollywood production sets to race weekends, with Idris undergoing extensive driver training before filming. His continued presence in the paddock has since reinforced what Formula 1 describes as an authentic relationship with the sport.

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Formula 1 President and CEO Stefano Domenicali confirmed the appointment in an official statement: “I’m delighted to welcome Damson Idris officially to the Formula 1 family. Following his starring role in F1 The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official Global Brand Ambassador.

“In Formula 1, we are all about authenticity and Damson is passionate about the sport and shares our vision to grow it, so it’s fantastic that we’ll continue to work with him. With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans.”

The sport currently reports a global fan base of more than 827 million people. Of that figure, 43% are under 35 and 42% are female, underlining Formula 1’s continued expansion beyond its traditional demographic base.

Idris described the role as a natural extension of his involvement in the film: “I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that. I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation, the heart, and the intensity behind everything, and the elite level the drivers operate at.

“I’m genuinely excited to step into this role as a Global Ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.”

As part of the agreement, Idris will attend several Grands Prix and support Formula 1 across content, partner and promotional activities aimed at attracting new audiences.

The appointment strengthens Formula 1’s strategy of bridging global entertainment and elite motorsport as the championship continues its rapid commercial and cultural growth.