Canadian Grand Prix: Who Are the Formula 1 Teams Biggest Sponsors

Telecommunication companies, fashion labels, engineering firms, betting operators. Formula 1 keeps getting bigger globally, so naturally more companies want in.

The race in Montreal draws huge crowds every year and reaches beyond just motorsport fans. Brands know people are watching. That includes the growing online casino Ontario market focussed industry. Online casinos and betting companies have become more involved in motorsport in general.

Formula 1 teams are just as involved. Mercedes, Ferrari, McLaren, Red Bull Racing, Alpine, Aston Martin, and more, all have big commercial partnerships that influence how the cars look and how the teams present themselves through the season.

Luxury companies have always liked Formula 1. Rolex spent years as the official timekeeper before TAG Heuer returned through Formula 1’s partnership with LVMH. That deal alone showed how valuable the sport has become for luxury marketing.

Now Gucci is being mentioned too. Reports have suggested the Alpine F1 team could be in talks with Gucci over a future title sponsorship agreement. If that actually happens, Formula 1 could eventually end up with a full Gucci-branded team identity starting from 2027.

Not every Formula 1 sponsor is chasing fashion branding though. Some want to be connected to engineering and future technology.

That’s why JCB, which sponsors Aston Martin in Formula 1, recently made headlines. The company is preparing a hydrogen-powered land speed record attempt. Their Hydromax vehicle will run using hydrogen combustion engines, with Andy Green behind the wheel again.

Green holds the world land speed record for breaking the sound barrier on land years ago. Projects like this are exactly why companies like being involved in motorsport. Bell Is Now One of the Biggest Names in the Canadian GP

Bell’s involvement goes beyond regular sponsorship. The company became the official sponsor of the Formula 1 Canadian Grand Prix, while also acting as owner, promoter, and broadcaster connected to the race. This came after Bell acquired Octane Racing Group shortly after the cancellation of the 2021 race during the pandemic. The organization later became Bell GPCanada.

Bell says it’s working to grow the event as both a sporting and economic attraction for Montreal and Canada. They want it to stay one of the biggest sporting weekends in Canada, while also expanding the race experience across Bell platforms.

Casino sponsorships have become a lot more common in racing. Formula 1 fans are exactly the type of audience many gambling companies want. Fans follow everything now: driver news, qualifying, team updates, live races, and strategy discussions. That’s why casino and betting companies keep investing in motorsport partnerships.

It all usually starts with visibility during races. Fans notice logos on cars, barriers, or team gear. Later they might check out the platform itself, welcome bonuses, race betting, or racing-themed casino games. Formula 1 officially entered that space in 2026 with a betting partnership covering several international regions, including Canada.

Sponsors Keep Teams Running

These deals help cover development costs, simulator programs, travel expenses, staff, hospitality setups, and junior driver projects. Even smaller racing series depend on sponsors just to stay competitive. That’s why teams are always searching for new partnerships. Bell has expanded its role around the race. Luxury brands are still entering Formula 1 conversations. Betting companies are investing more into motorsport audiences.

As Formula 1 keeps growing every season, more companies will keep trying to attach themselves to races like the Canadian GP.