Brown: I like the name of our team as McLaren

Since parting with Vodafone in 2013 McLaren has not had a title sponsor, although it was known as McLaren Honda between 2015 and 2017.

Mercedes, Ferrari, Haas and Alfa Romeo all have non-engine partnership title sponsors, but the McLaren CEO said his team were not "actively pursuing" a similar arrangement.

“I think it’s each to their own," said Brown.

"Everyone has got their own business models. I like the name of our team as McLaren.

"Would we do a title deal? We would. Are we actively pursuing it? No. Do I want to sell title level branding? Yes.

“But I want us to be known as McLaren. I like our colour. I think it has really resonated with the fans who are critically important to us and so our business model is built upon doing what we are doing which is bringing on great partners but not needing a title sponsor."

McLaren have signed numerous sponsorship deals over the past few seasons, a trend that Brown said was a move away from the historical huge money partnerships.

"I think the days of title sponsors writing the size of cheques that they did historically are gone and also with a title sponsor you tend to get, in my opinion, too many eggs in one basket," he added.

“I would rather spread our sponsorship over a portfolio of partners. The other thing is, and Cisco Webex did a really great job with the global TV campaign, it’s really important our partners activate us.

"So the more awareness Dells, the Ciscos and the DeWalts can bring to the McLaren brand around the world, the better than having all your eggs in one basket," Brown concluded.