Audi F1 Team confirm Revolut as title partner for 2026 F1 foray

F1 News
Wednesday, 30 July 2025 at 09:21
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After a couple of seasons known as the moiuthful that is Stake F1 Team Kick Sauber, the team that will become Audi confirmed a title sponsor for their first Formula 1 foray, starting in 2026.

The future Audi F1 Team has confirmed a major title partnership with global financial technology company Revolut, which will take effect from the 2026 FIA Formula 1 World Championship season onward.
The agreement brings together two premium brands united by a shared ambition to challenge convention and drive innovation, both in motorsport and finance.
Revolut, which serves over 60 million customers worldwide, will integrate its Revolut Business platform into the team’s financial operations, while also becoming the title partner of the Audi works entry as the German manufacturer prepares for its first full season in Formula 1.
Audi CEO and Chairman of the Board of Sauber Motorsport AG, Gernot Döllner, described the partnership as strategically aligned: “Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand.
"We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement.
"In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products," added Döllner.

This is more than a brand fit

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A core focus of the collaboration will be creating new ways for fans to interact with Formula 1 during race weekends. The team and Revolut aim to deliver unique experiences tailored to a new generation of fans, including exclusive benefits for Revolut customers. The partnership also ensures that Revolut will power seamless checkout solutions for team merchandise, enhancing the retail experience with intuitive, digital-first technology.
Jonathan Wheatley, Team Principal of the future Audi F1 Team, emphasised the operational and strategic depth of the relationship: “With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition.
"This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track," revealed Wheatley.
Revolut CEO Nik Storonsky called the deal “a monumental partnership” and highlighted its global potential: “We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport."

Who is Revolut?

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"As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1," Storonsky explained.
Revolut is a global fintech company founded in 2015, offering money transfer and exchange services. It has since expanded to serve more than 60 million customers globally, who make over half a billion transactions each month.
Revolut offers a wide range of innovative financial and lifestyle products across personal and business accounts, enabling users to manage their money with greater control and flexibility. Over the past year, they launched multiple innovations, achieved record growth, and earned recognition as Europe’s most valuable private technology company.
Audi’s entry into Formula 1 marks a key pillar of the company’s future-facing strategy. Under the 2026 regulations, the sport will shift toward a greater proportion of electric power, 100% sustainable fuels, and a binding cost cap, all criteria Audi cites as core to its commitment.
With approximately 820 million fans and 1.6 billion TV viewers in 2024, Formula 1 provides Audi and Revolut with a powerful global platform to reach new demographics and scale innovation.
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