Formula 1 2025 season end-of-year review

It has been another record-breaking season for Formula 1 as the sport celebrated its 75th anniversary.

The action on-track continued to deliver, with Lando Norris securing his first Drivers’ Championship, becoming the 11th British driver to win a world championship, as well as McLaren claiming consecutive Constructors’ Championships. The end of the season ended in spectacular fashion, following the closest finish to a title fight in 15 years, with three drivers in contention coming into the final race. Across the 24 Grands Prix, nine different drivers across seven teams reached the podium.

Focus now shifts towards a next generation for Formula 1 as the sport introduces new regulations for the 2026 season, including advanced sustainable fuels and new hybrid power units. Next year will see the introduction of new teams Audi and Cadillac, and Ford will also return to the sport, working with Oracle Red Bull Racing on its engine project as a Technical Partner.

Following the conclusion of a memorable 2025 season, below is a summary of how Formula 1 has performed across multiple categories, such as audience and commercial growth, as well as race attendance and partner activations.

If you have any additional questions, please contact the F1 comms team.

Our global fanbase continues to grow and is becoming younger and more diverse:

• Formula 1 has a global fanbase of 827 million and is the world’s most popular annual
sporting series, with a year-on-year increase of 12% and a 63% increase versus 2018.
• This global fanbase figure makes Formula 1 the most popular global sport league, with a fanbase 11.4% greater than the second biggest sport (NBA).
• The fanbase continues to get younger, with 43% of the total fan base being under 35 years old and a growth of 51 million in fans under 35 year-on-year.
• 57% of all new fans over the last year have been under 35.
• 42% of the fanbase is now female, vs 37% in 2018, with a growth of 43m female fans year- on-year.
• 48% of all new fans this year have been female.
• Our fanbase keeps growing in every part of the world, with 115.4m fans in Europe, 16.7m in the UK, 221.1m in China, and 78.8m in India.

We continue to see robust growth and momentum in the US market supported by the three unique races in the USA:

• Fanbase size in the US has reached 52 million, up +11% year-on-year.
• Live season race viewership in US up +21% vs. 2024 season average.
• The US is largest F1 market for YouTube viewership (171m video views in 2025) and social media followers (6.3m across YT, TT and IG) - social media followers are up in US +17% year-on-year.

Following its global launch at the end of June, F1® The Movie performed incredibly at the box office, becoming both the highest-grossing Apple film, and the most successful sports movie of all time.

Key statistics following the release of the movie include:
• Highest-grossing sports film of all-time, with a global box-office figure of more than $630 million.
• Largest global opening weekend ever for a Brad Pitt film (previously World War Z in 2013), and overall highest-grossing film of Pitt’s career.
• F1® The Movie was shown on more than 44,000 screens in 78 markets outside the US & Canada.
• During production, over 185 hours of footage was shot across 14 Grands Prix.
• More than 2,000 hours of F1 broadcast footage was recorded for the movie.
• 1,900 members of crew involved in the production of the film, with roughly 400 crew at each race.
• F1® The Movie was released on Apple TV worldwide on Friday 12 December 2025, hitting
No.1 on Apple TV streaming charts after the release on the platform, and setting the record for the biggest opening streaming weekend on Apple TV for a theatrically released film.

To celebrate the sport’s 75th anniversary and the 2025 season launch, Formula 1 delivered a spectacular and innovative show, F1 75 Live at the O2, the sport’s first-ever season launch event, where all 10 teams and 20 drivers unveiled their liveries for the season. A host of exciting musical performances were included from the likes of Take That, country music sensation Kane Brown, composer Brian Tyler’s ‘Are We Dreaming’ and award-winning singer-songwriter mgk.

Standout statistics from the event include:

• The O2 Arena sold out in 20 minutes, with 16,000 fans in attendance.
• 42 of F1’s broadcast partners streamed live coverage across 37 global territories.
• 7.5m tuned in to the live broadcast on the F1’s social media channels, with the YouTube livestream being watched in 211 different territories and 63% of TikTok views being from non-followers.

Attendance by fans has continued to break records in 2025:

• Total season attendance: 6.7 million - this is the biggest combined season attendance ever.
Up from 2024 (6.5m), 2023 (6m), 2022 (5.7m), and 2019 (4.2m).
• 19 out of 24 events were completely sold out.
• 11 new attendance records.
• Four race weekends with more than 400k attendees, including largest attendances in
Australia (465,000) and Great Britain (500,000)
• 10 more race weekends with attendances of more than 300k, including Monza (369,000), Canada (352,000), and Belgium (389,000).

Formula 1 has been the fastest growing global sport league on social media for the fifth year in a row, with F1 social platforms delivering more than 2.3 billion engagements – the most engaged tier 1 rights holder, outperforming NBA, UEFA Champions League, NFL and the Premier League.

Highlights from race weekends continue to remain popular with the sport’s audience, demonstrating the significance and growth in digital channels, particularly among younger fans, as well as the demand for short form racing content:

• Formula 1’s social media following has now reached 114.5m (+19% year-on-year and up from 18.7m in 2018).
• Below is the increase in growth of each of F1’s social media platforms vs the growth across
2024:
o TikTok: +91%
o YouTube: +53% o Facebook: +51% o Instagram: +25% o X: +1%

• Growth on Chinese platforms (Weibo, WeChat, Toutiao, and Douyin): +35% compared to
2024.
• During the Abu Dhabi Grand Prix finale, F1 social media channels registered the most impressions and engagements ever across the top 5 platforms (Instagram, X, TikTok, YouTube, Facebook).
• Viewership for F1’s YouTube channel highlights are up +33% year-on-year. The highlights for the Australian Grand Prix gained 13 million views in the first week, the second largest audience after Abu Dhabi 2021 on the channel. Another 12 races gained over 7m viewership.
• The series Passenger Princess with popular content creator, Amelia Dimoldenberg, has so far generated 263m views across all channels.

TV viewership for the 2025 season has continued to show a strong upward trajectory and produce record viewing figures for the year, with 18 of 24 races showing live viewership growth year-on- year across 15 of F1’s key markets (for qualifying and race). Key stats include:

• Year-on-year global audience growth, with approximately 70m average weekend viewership.
• The Belgium GP weekend attracted the largest audience of the season, with over 80m, underscoring the popularity among fans of Sprint events.
• On ESPN in North America, F1 registered an all-time single-season viewership record for the championship on US television, with 16 races this year setting new event viewership records.
• The sport continues to see an increase in interest both in heritage markets like Germany (+12%), Brazil (+11%), and France (+6%), as well as in growth markets like the China (+11%) and the Middle East (+10%). Oscar Piastri’s fight for the championship contributed to an increase of season audiences in Australia by +55% (please note that these are provisional data based on the TV audiences of the first 18 races).

• Tencent renewed as the broadcaster for Formula 1 in mainland China.
• Long-term extension signed with broadcaster Bell Media in Canada.
• Globo confirmed as the Brazilian broadcaster from 2026.
• Extended multi-year exclusive partnership in South Korea with Coupang Play.
• Sky New Zealand renewed as a partner for three more years from 2026.
• Grupo Televisa confirmed as new Official Broadcast Partner in Mexico through 2028.
• Fuji TV extended its partnership to exclusively broadcast F1 in Japan from the 2026 season through 2030 inclusive.

• FanCode extended as an exclusive partner in India until 2028 inclusive.

Apple TV becomes broadcast partner in the United States

• At this year’s United States Grand Prix, Formula 1 announced Apple TV as its exclusive US Broadcast Partner from 2026 in an innovative five-year partnership.
• This new broadcast agreement will see Apple TV host all practice, qualifying, Sprint sessions, and Grands Prix on its platform. Select races and all practice sessions throughout the season will also be available to watch for free in the Apple TV app.
• F1 TV Premium will continue to be available in the US via an Apple TV subscription only and will be free for those who subscribe.

There have been multiple long-term extensions in 2025, with the majority of the calendar now contracted into the 2030s, as well as Miami and Austria renewed into the 2040s.

• Belgian Grand Prix was renewed on a multi-year extension, featuring Grands Prix in the
2026, 2027, 2029 and 2031 seasons.
• Mexico City Grand Prix renewed until 2028.
• Miami Grand Prix renewed until 2041.
• Canadian Grand Prix renewed until 2035.
• Austrian Grand Prix renewed until 2041.
• Monaco Grand Prix extended until 2035.
• Azerbaijan Grand Prix renewed until 2030.
• United States Grand Prix at the Circuit of the Americas (COTA) renewed until 2034.
• The 2026 season will host the Sprint format in six venues - Shanghai, Miami, Montreal, Silverstone, Zandvoort, and Singapore.
• Montreal, Zandvoort, and Singapore are set to host their first ever Sprint weekend.

New Race Announcement:

• Formula 1 will return to Portugal in 2027 and 2028 at The Autódromo Internacional do
Algarve, more commonly known as Portimão. Portimão last hosted F1 events in 2020 and
2021, as a key venue in the sport’s return to racing during the COVID-19 pandemic.

• Sprint races continue to be a hit with fans – on average, 78% of fans want sprint weekends to remain on the calendar.

• Sprint races create more buzz and conversation - in 2025 sprint weekends had more social mentions (8% higher) and more social reach (4% higher) than non-sprint weekends.
• Sprint audiences display year-on-year growth, with Miami (+21%) and Belgium (+30%)
displaying the largest TV audience increase.
• In 2025, Formula 1 President & CEO Stefano Domenicali, said he anticipates that there will be an increase in the number of Sprint events in 2027.

• Sold out event with a weekend attendance of over 300,000.
• A massive social success, with over 450 million video views and over 60 million online interactions with F1 content.
• More than 1,200 creators involved, generating 1.8 billion impressions and 5,000 social posts.
• Very strong media coverage of the event, producing more than 43,000 articles during the race week.
• This year, the Las Vegas Grand Prix offered an unparalleled scale of VIP access, featuring an impressive 44 private suites and five shared suites across the Paddock Club.
• Formula 1, in a partnership with Liberty Media, hosted an F1 Business Summit in Las Vegas, bringing together Global Partners, industry leaders and investors to explore the intersection of sports, entertainment, and culture.

Throughout 2025 Formula 1 has expanded its prestigious portfolio of partnerships, with top-tier global brands, from a wide variety of sectors – food and drink, entertainment, fashion and luxury, technology, transport, and others. Since 2020, Formula 1 has nearly tripled its number of partners, increasing from 12 to 31, a figure that reflects the sport’s strong growth and highlights its attraction from iconic international businesses. This showcases how we continue to reach our existing fans and engage with new ones through different and innovative platforms, remaining relevant both at and away from track.

New Partners and Licensee Partners

• LVMH began its 10 year Global Partnership, with the following LVMH Maisons included:
o TAG Heuer – Official Timekeeper of Formula 1
o Louis Vuitton – Official Partner of Formula 1
o Moët Hennessy – Official Partner of Formula 1, through a range of their brands including:
▪ Moët & Chandon – Official Champagne of Formula 1
▪ Belvedere – Official Vodka of Formula 1

▪ Whispering Angel – Official Rosé of Formula 1
▪ Glenmorangie – Official Whisky of Formula 1
▪ French Bloom – Official Non-Alcoholic Sparkling Wine of Formula 1
▪ Volcan de mi Tierra – Official Tequila of Formula 1
• Santander began its role as Official Retail Banking Partner.
• Formula 1 and The LEGO Group kicked off its new partnership, launching F1-inspired LEGO
products, and strongly activating at F1 events.
• American Express commenced its new multi-year sponsorship, expanding their role from the Americas region to the global stage and across the F1 calendar as its Official Payments Partner.
• Lenovo was elevated to Global Partner starting from 2025, with Motorola, a subsidiary of
Lenovo Group, becoming Global Smartphone Partner of Formula 1.
• Nestlé brand KitKat became the Official Chocolate Bar of Formula 1.
• At the start of 2025, Michelin-starred chef, Gordon Ramsay became a partner of the sport, delivering a world-class culinary experience in the F1 Garage across 10 Grands Prix this year.
• Multi-national lottery-led entertainment company, Allwyn, became an Official Partner in a multi-year deal from the start of 2025.
• ALT Sports Data became the Official Betting Data Supplier of Formula 1 at the end of
February.
• At this year’s Bahrain Grand Prix F1 announced the world’s biggest Pasta producer, Barilla, became an Official Partner of the sport.
• In April, PwC signed up as the sport’s Official Consulting Partner, supporting F1 to enhance
performance and the sport’s drive for operational excellence.
• Disney’s Mickey & Friends will partner with Formula 1 in 2026, after activating at multiple races throughout 2025.
• At the end of May, PepsiCo was announced as an Official Partner of the sport until 2030
with the deal including the company’s iconic brands:
o Sting Energy – Official Energy Drink of Formula 1
o Gatorade – Official Partner of F1 Sprint
o Doritos – Official Savoury Snack of Formula 1.
• In September, Formula 1 and Pottery Barn Kids and Pottery Barn Teen unveiled its first-
ever children’s home furnishing collaboration.
• In November, Formula 1 was integrated into Epic Games’ ‘Fortnite’, as part of a new partnership.
• Formula 1 and Mattel released a special F1-themed version of the iconic card-game UNO Elite™.
• T-Mobile became the Regional 5G Innovation Partner of Formula 1 at the end of November, starting from 2026.

• MSC Cruises extended as a Global Partner until 2030.
• Extension and expansion of Global Partnership with Heineken following nearly 10 years of collaboration with the global drinks brand.

Partner Activations:

In 2025, Formula 1 delivered a host of memorable activations both on and off the track, integrating its partners across race weekends in innovative, fun and engaging ways, including:

LVMH partnership launch at the Australian Grand Prix

• The first Grand Prix of the 2025 season in Australia saw LVMH’s partnership kick off, with Louis Vuitton taking the title sponsorship of the race and unveiling for the first time the Louis Vuitton Trophy Trunk. The race also saw the new TAG Heuer Official Pit Lane Clock, and the TAG Heuer Monaco watch on display in the paddock. The Moët Hennessy jeroboam also joined the podium celebrations for the first time.

• At the Miami Grand Prix, the Formula 1 Drivers’ Parade saw 10 life-sized LEGO F1 cars operated by the drivers on track.
• The creation saw nearly 400,000 LEGO bricks being used for each car, weighing 1,000kg and capable of reaching speeds of 20 km/h.
• The activation received an incredible reception from media, fans, and drivers – some of the highlight statistics following the Drivers’ Parade include:
o A total global earned media reach of 12bn.
o Highest viewed content on F1’s TikTok ever.
o Highest viewed partner content on F1’s Instagram of all-time.
o Second highest viewed Drivers’ Parade of all-time.
o Most viewed YouTube shorts content of the last year.

LEGO British Grand Prix trophies

• At the British Grand Prix, LEGO also produced trophies for the top three drivers and
constructor winner to celebrate the sport’s 75th anniversary.
• All four were designed by one LEGO Designer and were built by 7 master builders in the
LEGO model shop in Billund, taking over 210 combined building hours to complete.

Barilla Pasta

• At the Bahrain Grand Prix in April, Formula 1 announced Barilla as an Official Partner of the sport, providing an array of media and guests at the Grand Prix the chance to experience the world’s biggest pasta producer, launching the partnership in style.

• Massimo Bottura, chef patron of Modena’s Osteria Francescana and the holder of three Michelin stars and a green Michelin star, catered for the event which saw F1 personnel, media, and personalities in attendance including Jean Alesi, Gerhard Berger, and Federico Gastaldi.

Qatar Airways

• Following the Canadian Grand Prix, Qatar Airways hosted Formula 1 drivers and team principals on a Qatar Airways charter flight to New York City for the highly anticipated premiere of F1® The Movie.
• Qatar Airways and celebrity hair stylist Sheldon Edwards (HD Cutz) partnered for the second time at this year’s 2025 British Grand Prix, providing the people of the paddock with over 170 free haircuts across the weekend.
• In Qatar, ahead of Saturday’s Sprint race, thousands witnessed the Qatar Airways celebratory flypast over the Lusail International Circuit, after media and invited guests experienced a special preview of the airline’s new F1®-themed livery designed by Swizz Beatz.

F1® Allwyn Global Community Award

• Across the 2025 Formula 1 season, Allwyn celebrated four charities by donating €100,000 to initiatives that directly impact local communities where F1 races, while reflecting a shared commitment to driving positive change.
• The leading Dutch accessibility charity Stichting HandicapNL, the US female-focused STEM initiative Girlstart, the Mexico City-based charity The John Langdon Down Foundation and Las Vegas’ Green Our Planet charity initiative all won the F1® Allwyn Global Community Award across the season.

• A brand-new pre-race show, F1 Grid Gigs presented by American Express, took place for the first time at the United States Grand Prix and returned at the Las Vegas Grand Prix.
• F1 Grid Gigs marked the start of the race preparations, taking to the grid to entertain fans in the stands and at home in a unique blend of music and motorsport, just before the drivers leave their garages to head out onto track.
• The pre-race show partnered with world renowned and locally relevant artists around the globe.
• In Austin, the inaugural show embraced Texas’ rich music heritage by giving the stage to Texas-born country singer and songwriter, Drake Milligan.
• In Las Vegas, a world class artist performance took place before the racing began, with internationally acclaimed, award-winning artist Louis Tomlinson taking the stage with an exclusive performance.

Las Vegas Grand Prix Activations

Disney and Formula 1 Collaboration’s Launch
• For the first time ever, maestro Mickey Mouse took the stage in front of the Fountains of Bellagio for a one-of-a-kind performance from Disney Live Entertainment.
• The Disneyland Band brought its timeless magic to the grid with a special performance of the national anthem.
• Mickey Mouse and Minnie Mouse also brought Disney magic to a special community day aimed at inspiring local kids in Las Vegas.
• Ahead of the qualifying race, Mickey & Friends joined a special pitlane walk.

LEGO Activations
• After the race the top three drivers were chauffeured to the Winner’s Stage at the Bellagio by the actor Terry Crews in a full-sized, first-of-its kind drivable, pink, open-top LEGO Big Build 1950s Cadillac, built with over 418,000 bricks, weighing over 2 tonnes and measuring over 5m long.
• LEGO presented the podium from both Race 1 and Race 2 of F1 Academy with custom LEGO Flower Bouquets.

ESG

The Formula 1 Sustainability strategy sets out three core ambitions; to achieve our Net Zero Carbon by 2030 commitment, to leave a legacy of positive change wherever we race and to build a more diverse an inclusive sport. The 2025 season has seen significant progress against this strategy.

Formula 1 is on track to achieve its target of becoming Net Zero Carbon by 2030, having delivered a 26% reduction (including SAFc) in its carbon emissions by the end of 2024 compared to its 2018 baseline. Key projects that have supported this delivery include:

• Emissions from Factories and Facilities for the sport have reduced by over 34,000 tCO₂e compared to 2018, representing a 59% reduction in this area. This has been achieved through the continued transition to renewable energy sources to power Formula 1 and F1
Teams sites.
• Emissions from Travel have reduced by almost 20,000 tCO₂e compared to 2018, representing a 25% reduction in this area. This has been achieved through the increased rollout of remote broadcast operations, and F1 Teams making investments in Sustainable Aviation Fuel (SAF) for their race travel operations.
• Emissions from Logistics have decreased by 6,438 tCO₂e compared to 2018, representing
a 9% reduction in this area. To achieve this Formula 1 made a significant investment in new

freight containers to allow for the use of more efficient 777 planes, invested in SAF for freight operations, and expanded the use of biofuel trucks for freight in Europe.
• Event Operations emissions have decreased by 12% on a per-race basis. This reduction has been driven by continued efforts across all Formula 1 stakeholders to transition to renewable energy sources at events, alongside key suppliers adapting their operations to lower emissions.

Formula 1 is committed to leaving a legacy of positive change. In 2025, social impact efforts have been focused on creating projects that deliver measurable community value and align with F1’s impact aims working closely with ‘supported by’ charities to scale initiatives that make a real difference. Highlights from the season include:

• ‘Learning Sectors’, launched in January 2025, is Formula 1’s global education programme in collaboration with the British Council. The year-long programme engaged over 130,000 students across 700 schools through Formula 1-inspired classroom projects and activities. As part of the programme, select winning students were invited for unique behind-the- scenes tours at the British and São Paulo Grands Prix.
• In collaboration with Make-A-Wish, a record number of 62 wishes were granted, creating opportunities to deliver transformative experiences that include driver meet-and-greets at races, reinforcing F1’s commitment to health, inclusion, and youth.

In 2025, Formula 1 has continued to contribute towards making meaningful change by creating opportunities for individuals to consider a career in motorsport. This has been achieved by supporting facilitators and investing in education opportunities that showcase the wide variety of roles and insight into the industry that underpins our sport. Key initiatives include:

• Formula 1’s flagship Engineering Scholarship Programme, which is designed to empower students by supporting them with the full cost of tuition and living expenses throughout their engineering focused degree. Beyond financial support, each scholar gains a placement with a Formula 1 team, providing hands-on experience and invaluable insight into the world of motorsport.
• The Next Grand Prix is F1’s award winning initiative that challenges students to deliver a fictional bid for a new Formula One World Championship location. Each student takes on a key leadership role as part of the bid process and within their teams they prepare their pitch and present it to a panel of F1 experts.
• STEM Challenge Days are delivered with the Smallpeice Trust providing them with an opportunity to dive into the world of STEM. During the day pupils solve engineering challenges, build rubber band-powered cars and learn about key skills from F1 team members from within the paddock.
• Formula 1 has welcomed individuals on work experience, internships and placements that offer valuable hands-on exposure and career development opportunities across a range of departments.