Today Williams Racing launched the FW46, their car for the 2024 FIA Formula 1 World Championship season to be campaigned by Thailand’s Alex Albon and American Logan Sargeant.
Williams were the first of the ten F1 teams to launch their 2024 race car, to be followed later today with the Stake F1 Team launch.
The F1 team Sir Frank Williams launched at the 1975 Argentine Grand Prix, has since raced in 48 world championship seasons, winning nine F1 Constructors titles in the eighties and nineties, while taking making World Champions of Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.
The Grove, UK team tipped their hat to its legendary past: “The striking blue livery, which links Williams’ championship-winning heritage with its mission to return to the front of the grid, was revealed in the heart of New York City at PUMA’s Flagship store on Fifth Avenue.”
2024 F1 livery is a contemporary tribute to Williams Racing’s legacy
The press release adds: “The 2024 livery is a contemporary tribute to Williams Racing’s legacy, which includes nine Constructors’ World Championships, seven Drivers’ Championships and 114 race wins. It will adorn the FW46 car, following the FW naming tradition introduced by legendary team founder Sir Frank Williams.
“The livery seamlessly blends past glory with future aspirations to make history again, featuring a vibrant colour transition from Heritage Navy Blue to New Era Williams. A red and white pinstripe, reflecting Williams’ position as a British icon and inspired by historic cars from the 1985 FW10 driven by Nigel Mansell and Keke Rosberg to the 1997 Championship-winning FW19 piloted to glory by Jacques Villeneuve, is meticulously integrated for a classy yet powerful look.
“The addition of branding from multiple new team partners injects an energetic feel to this year’s design. It was unveiled at the PUMA store in New York to celebrate the team’s partnership with the sportswear giant which will see it provide official team kit and driver racewear from 2024 onwards, as well as fan collections and accessories.
“The FW46, which is the first car fully developed under the leadership of Team Principal James Vowles, will make its track debut at a pre-season promotional filming day in Bahrain on 20 February ahead of the Official Pre-Season test, beginning on 21 February.”
New partners for Williams onboard for 2024
The British F1 team also announced commercial deals ahead of the 2024 F1 season: Williams Racing’s multi-year partnership with Komatsu is a statement moment for the team as it continues to strengthen on and off the track.
This partnership proudly reignites a previous long-standing relationship forged in the 1980s and 90s during one of Williams Racing’s most successful eras in Formula 1 so far. Over that period Komatsu provided expertise and technology to Williams, including gearbox parts for the Championship-winning FW18 and FW19 cars.
Both Williams and Komatsu will rekindle their legacy at a pivotal time in the sport to build a new era of success together in 2024 and beyond.
The Japanese manufacturing giant is renowned as a world-leading company that manufactures and sells construction and mining equipment, utility equipment (compact machines), forest machines, industrial machinery and others.
Komatsu and Williams share deep-rooted values of collaboration, resilience, excellence and authenticity
Komatsu’s logo will feature prominently on the FW46 driven by Alex Albon and Logan Sargeant, as well as driver overalls and Williams Racing team kit.
Komatsu is the latest partner to join the team’s long-term mission to return to the front of the grid. In recent days the team also welcomed data platform provider VAST Data as an Official Partner as Williams continues to build momentum heading into 2024.
Understanding the wealth of data F1 cars produce is critical to on-track success, and VAST Data’s expertise in managing and processing large datasets can help optimise the team’s performance.
These new partners follow a series of major additions announced in the second half of 2023, including THG – through its Myprotein and Ingenuity brands – and PUMA.
January also saw an announcement of an extended power unit relationship with Mercedes-Benz, who will continue to supply engines to the team for 2026 and beyond.