MoneyGram Haas F1 Team kicked off the 2023 Formula 1 season, holding the first launch event and revealed the livery for their 2023 single seater, the VF-23.
While F1 technical gurus might be disappointed that Haas only revealed the livery of their VF-23, but the American team have nevertheless set the mood towards the start of the 2023 F1 season.
However, the eagle-eyed can notice that underneath the black-painted sidepods, Haas seem to have adopted the Ferrari-style sidepod design featured on the 2022 Ferrari F1-75.
The new livery is a big departure from that of 2022, and features a prominent branding of MoneyGram after the team signed a partnership agreement with the global leader in the evolution of digital P2P payments.
Haas finished the 2022 F1 season eighth in the Constructors’ Standings after what can be described as an “up and down” campaign, and will be looking to improve in 2023 with a revised driver pairing as German Nico Hulkenberg replaces compatriot Mick Schumacher in the team alongside Kevin Magnussen, as F1 enters its second season under the new aero regulations.
Gene Haas, Chairman of MoneyGram Haas F1 Team
Gene Haas said: “I was very pleased to welcome MoneyGram as title partner for the 2023 season and beyond, and it’s exciting to see our first livery unveiled together as MoneyGram Haas F1 Team.
“We head into a new season buoyed by some strong team performances last year and a return to points paying finishes. The aim for the 2023 season is naturally to do that more consistently and with Kevin Magnussen and Nico Hülkenberg I certainly believe we’ve got an experienced driver pairing more than capable of delivering those points on a Sunday,” he added.
Alex Holmes, MoneyGram Chairman and CEO
Holmes said: “It’s been thrilling to experience two global organizations truly come together as one team to form the MoneyGram Haas F1 Team.
“We’ve collaborated in lockstep to bring this livery to life, leaning into our many similarities while also playing off of each of our unique strengths. As we both usher in a brand-new era with a clear plan and vision in place, we’re prepared to work closely together to reach new heights this year. The sleek livery design is symbolic of who MoneyGram is today, a company ready for the future, and we couldn’t be more excited for what’s to come,” Holmes concluded.
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team
Steiner added: “I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the pre-season calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing.
“I like the livery, it’s undoubtedly a more elevated and modernized look which is fitting as we move into a new era alongside MoneyGram as our title partner. It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead. We really have something to build on following last year’s performances. The whole organization has been working hard to reach this point and obviously in Kevin (Magnussen) and Nico (Hülkenberg) we have two proven points-scoring talents locked in behind the wheel. I can’t wait to get started.”
Steiner recently reflected on the rollercoaster of a season 2022 was, speaking to; he said:”If you could have more equal [form], it would be better. But as long as you can have some highs, it’s good.
“It takes a lot of energy out of you, the ups and downs, because you have got these highs where you are flying, and you’ve got these lows where you need to recover. So it’s very difficult.
“But in the end, it’s better having a rollercoaster than having just downs like 2021,” the Haas boss concluded.
The team said in their statement: “MoneyGram Haas F1 Team will shakedown the VF-23 for the first time at Silverstone Circuit on Saturday February 11.”