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Haas have a new name and logo for 2023

Haas debut new official name and logo for 2023

Haas have a new name and logo for 2023

Haas have updated their official name for the 2023 Formula 1 season, incorporating MoneyGram, their new title sponsor in their updated team logo as well.

The team who have announced their agreement – that will also include a livery change – with MoneyGram International Inc., a global leader in the evolution of digital P2P payments, over the weekend of the 2022 United States Grand Prix in Austin will race in 2023 under the name: MoneyGram Haas F1 Team.

In a statement on Haas’ website after launching the new logo, team boss Guenther Steiner said: “We’re delighted we’ve hit January and will now officially be known as MoneyGram Haas F1 Team.

“When we announced MoneyGram’s title partnership with us back in October at the United States Grand Prix, this was the date we looked forward to as it’s a new year and a new name for us, complete with a new logo to launch. We have an exciting few weeks ahead with the livery reveal and then the launch of this year’s car, the VF-23, coming soon,” he added.

Steiner likes the new name

“After that we’re into pre-season testing then the season begins in earnest in Bahrain. Everyone at MoneyGram Haas F1 Team is raring to go alongside our new driver line-up of Kevin Magnussen and Nico Hülkenberg. I know MoneyGram’s partnership and activation around the team will appeal to their existing customer base while offering truly global opportunities to reach out to new customers through the Formula 1 season. We can’t wait to get started. MoneyGram Haas F1 Team – it has a good ring to it,” Steiner concluded.

Alex Holmes, MoneyGram Chairman and CEO, commented: “As we kick off 2023, we are hitting the ground running with the official name change to MoneyGram Haas F1 Team! Today, we launched the new team logo, and over the course of the next few months, we will reveal the new livery design before the cars hit the track in March.

“It’s an exciting time for MoneyGram, one of the world’s leading brands that powers cross-border money transfers, as we execute our strategic goals to deliver additional innovative financial solutions and embark on this new journey as the title sponsor of an F1 fan-favorite with incredible potential. It’s go time!” Holmes concluded.

Haas, who will have a revised driver lineup in 2023, with German Nico Hulkenberg replacing compatrior Mick Schumacher alongside team incumbent Kevin Magnussen, are yet to announce a launch date for their 2023 F1 car, the VF-23.