Is it Time for Casino Game Developers to Stop Ignoring Formula 1?

Part of the reason for the link-up between casino companies and sports teams, leagues, and athletes is entertainment. Like Formula 1 and sports, casino games are entertaining.

Sports and Slots Often Pair Up. Beyond the prizes and swings associated with casino games, people play because they want to have fun. When that fun is combined with something people recognise, such as a sports team, it becomes an extension of that thing. Extensions like this make games more entertaining, which is why many of the most popular slot games online are based on elements of pop culture. Hence Formula 1.

Alongside slot games with familiar themes, such as Lucky Diamond and Fruit Bonanza, there are also hundreds of sport themed games across the sector. There’s Big Bang Boxing from Funky Games, Premier League Cricket from Indi Slots, and Tennis Stars from Playtech. That’s just three games from a huge and ever-growing collection of sporty slots across iGaming.

The notable absence among this roster is Formula 1. Triple Profits Games attempted to ignite a racing revolution back in 2018 with its F1 Racing slot. That game didn’t capture the imagination of gamers like many other sporting hits, which begs the question as to why there aren’t dozens of F1 slots. Licensing rights could be the problem, but there could easily be racing-themed slots that don’t have to bear the F1 logo.
Momentum Could Make F1 Slots a Reality

There could be a lack of desire on the part of casino developers, racing fans, or both. If that’s the case, the tide might be turning. Formula 1 and the gaming industry have struck up a relationship ever since the first race in Las Vegas. Although racing fans still debate the merits of a Las Vegas Grand Prix, it remains a firm fixture on the calendar. If that continues to be the case, we may see casino developers racing to create high-quality F1-themed slots.

Aristocrat Gaming™ became the first to seize an opportunity in 2023 by becoming the official slot provider of the Las Vegas Grand Prix. It’s yet to release a game dedicated to the sport, but it’s well-positioned to do so. Other major players in the casino gaming industry have entered into sponsorship deals with F1 teams over the last five years, which suggests momentum could be building.

In addition to the growing links between the sport and gaming companies, Formula 1 is more popular than ever. F1 The Movie grossed more than £500 million at the box office, attendance records were broken in 2025, and numbers are up across all of F1’s social media accounts. It feels like a lot of forces are converging on the same point right now. This might be enough for slot developers to finally give Formula 1 the same love they’ve shown other sports over the last two decades.