Red Bull were not the frontrunners in terms of announcing the launch date for their 2022 Formula 1 car, but for now, it seems that the RB18 will be the first car to break cover.
The team announced today, that their 2022 challenger, the RB18, will be revealed to the world on February 09, making it the first launch date announced up to now.
The new car will carry the #1 on its nose, as it will be driven by 2021 F1 World Champion Max Verstappen as the Dutchman seeks to defend his title, having decided to use the number 1 instead of his traditional 33.
Red Bull Press Release:
Red Bull Racing has always sought to break the mould and this year we continue to push the boundaries by disrupting the traditional car launch. This season Red Bull Racing will let their fans curate and host the story of the 2022 season launch, on their own social channels.
In a season of change, we are giving the wheel to the people that matter. Red Bull Racing are putting fans at the heart of the virtual RB18 unveiling. Together with Christian, Max, Checo and the wider Team, up to five thousand fans will broadcast the launch on Wednesday 9 February.
Via The Paddock, Red Bull Racing's digital loyalty platform, fans were given the opportunity to host the 2022 season launch on their social channels, to deliver a multi-channel fan first experience. Red Bull Racing have always been at the cutting edge of technological innovation on track, now the team are bringing the same ethos to their marketing approach away from the circuit, as we become the first Formula One Team to launch a car in this new generation.
The countdown to launch was kicked off by TAG Heuer, coinciding with the launch of the TAG Heuer Red Bull Racing Special Edition Formula One watch.
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