Force India' eye catching pink livery, courtesy of their new partners BWT has generated mixed reactions from the Formula 1 world, including fans, commenting on the team's new look through various social media channels.
The deal will reportedly earn the Vijay Mallya owned team $20-million dollars.
The Austrian company BWT (Best Water Technology) is Europe's leading water technology company with 3,300 employees, and the Force India investment part of a global expansion marketing strategy.
The company also sponsors two Cars in the DTM series, a deal which runs until the end of this year.
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