Pharrell Williams happy with Lotus F1 team deal

Formula One team Lotus have agreed a marketing partnership with the Oscar-winning musican and producer Pharrell Williams.

The deal will see the Lotus cars driven by Romain Grosjean and Pastor Maldonado carry the logos of Williams' I Am Other brand and the film Dope, of which he is the executive producer. The logos were on the vehicles' liveries in time for last weekend's Monaco Grand Prix, while other activities are planned across multiple platforms. No financial terms were released.

"Pharrell Williams is an international icon who shares much of the Lotus F1 Team’s philosophy and outlook," said Gerard Lopez, the chairman and team principal of Lotus. "It is tremendously exciting for Lotus F1 Team to be working with Pharrell on a number of initiatives which will come into the public domain in the fullness of time. We are looking forward to welcoming Pharrell to Monaco to meet the team for the spectacle of the Monaco Grand Prix and we know that this is the start of something special."

Williams added: "I’m happy to be in partnership with Lotus F1 Team and Formula 1 and I’m looking forward to a fruitful relationship."