McLaren Racing announced today that Mastercard will become the Official Naming Partner of their Formula 1 Team from 2026. The multi-year deal is reportedly worth $100-million per season, according to The New York Times.
As of next year, the team will be renamed the McLaren Mastercard Formula 1 Team, marking what both parties describe as a new era of collaboration centred on the fans.
From next season, the expanded partnership will unlock more opportunities for supporters to gain exclusive behind-the-scenes access and experiences. Central to this is the launch of ‘Team Priceless’, a global initiative that will bring fans closer to the team throughout the Formula 1 calendar with curated activities.
According to the press release confirming the deal, selected fans will enjoy on-track hot laps, meetings with drivers, and Priceless Experiences highlighting host city culture. Details of the recruitment process will be revealed soon.
To launch the partnership, Mastercard is staging a live fan event in Amsterdam today (Wednesday, 27 August) ahead of the Dutch Grand Prix. Drivers Lando Norris and Oscar Piastri appeared alongside live music and entertainment for fans.
Brown: A fantastic partner who shares our passion and values
Of the new deal, McLaren Racing CEO Zak Brown said: “There is no one more important to us than our awesome fans, so I could not be more delighted to enter this next chapter in our partnership with Mastercard with a promise to our Papaya Family around the world: that we will continue to put our fans first, bring them even closer to the team, and offer incredible experiences.
"Mastercard is a fantastic partner who shares our passion and values, so to have them on board as naming partner will offer us the perfect launch pad to keep pushing on and off track – and I cannot wait to see Team Priceless come to life in 2026," added Brown.
Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar added: “Our partnership has been grounded in putting fans in pole position since day one, and becoming the Official Naming Partner of the McLaren Formula 1 Team takes that commitment to the next level.
"McLaren Racing represents the pinnacle of innovation, precision, and performance, values that mirror our own as we push boundaries and deliver winning experiences. Collaborations like Team Priceless reflect those values and give fans plenty to look forward to for this season and many more," concluded Rajamannar.
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