Formula 1 Business: Still booming ahead of Chinese Grand Prix
F1 NewsWednesday, 19 March 2025 at 06:47
In the build-up to the 2025 Formula 1 Australian Grand Prix, and ahead of this weekend's Chinese Grand Prix, business in the paddock is still booming.
In Formula 1 business news this past week:
- Racing Bulls has secured ExxonMobil as its official Fuels and Lubricants Partner from 2025, expanding the fuel giant’s presence in Formula 1.
- The 2025 Las Vegas Grand Prix will offer more ticketing options, flexible payment plans, and reduced prices to enhance accessibility for fans.
- The Miami Grand Prix will again feature 15 local restaurants in its Community Restaurant Program, supporting small businesses and showcasing Miami’s diverse culinary scene.
- Red Bull Racing has announced a multi-year partnership with mophie, providing portable power solutions for the team and launching co-branded products for fans.
- It was a busy week for Alpine who renewed its partnership with MNTN, joined STEM On Track as a National Partner, partnered with viagogo as well as new team suppliers, including Beforeyouspeak Coffee, Built For Athletes, and Db Journey.
- In other news, TAG Heuer will continue as the Official Timekeeper of the 2025 Australian Grand Prix and Haas announces Zoomex as Official Crypto Exchange Partner. Details below:
Racing Bulls partners with ExxonMobil for 2025 Formula 1 season
Racing Bulls has announced a new partnership with ExxonMobil, making the fuel and lubricant giant the team's official Fuels and Lubricants Partner from the 2025 Formula 1 season, beginning this weekend in Melbourne.
Building on its long-standing relationship with Oracle Red Bull Racing, ExxonMobil will now supply tailor-made fuel and technical services to VCARB. The partnership marks an expansion of ExxonMobil’s 75-year presence in Formula 1, reinforcing its commitment to the Red Bull family.
Throughout the 2025 season, the Mobil, Esso, and Mobil 1 logos will feature on the VCARB 02 car, as well as the overalls of drivers Yuki Tsunoda and Isack Hadjar, team kit, and garage setup. ExxonMobil will also provide trackside support, deploying a state-of-the-art laboratory and technicians at each Grand Prix to analyse fuel and lubricants, ensuring FIA compliance and detecting potential component degradation.
Racing Bulls CEO Peter Bayer welcomed the partnership, stating: “The Mobil brand has a history in advancing motorsports. This expansion underscores our shared dedication to pioneering research and pursuing new technologies.”
Team Principal Laurent Mekies emphasised the technical benefits, noting that ExxonMobil’s expertise would help Racing Bulls push “performance boundaries even further.”
ExxonMobil’s Katy Howell and Nick Berthiaux reiterated the company’s long-term commitment to motorsport, with Berthiaux adding: “Formula One provides the ultimate platform to push, test, and improve our products for everyday drivers.”
Las Vegas Grand Prix announces expanded ticket options and lower prices for 2025
The Formula 1 Heineken Las Vegas Grand Prix has unveiled new ticketing options, flexible payment plans, and reduced pricing for the 2025 event, set to take place from November 20-22. Public ticket sales will open on April 9 at noon PDT, with early access for American Express Card Members on April 2.
Single-day general admission tickets start at $50, while three-day general admission in the Flamingo Zone begins at $400. New additions include the Turn 3 Grandstands in the East Harmon Zone and the Lewis Hamilton Grandstand, which will include exclusive +44 merchandise with ticket purchases.
Las Vegas Grand Prix CEO Emily Prazer emphasised the event’s commitment to accessibility: “We are dedicated to making the Las Vegas Grand Prix more accessible to a wider audience by expanding affordable ticket options, introducing flexible payment plans, and offering the best value to early ticket purchasers.”
The 2025 race will also see F1 Academy join the support series lineup for its season finale. Fans can expect A-list musical performances, premium hospitality, and interactive experiences, with further details to be announced. Tickets and flexible payment options are available via f1lasvegasgp.com.
Community restaurants to be showcased at Formula 1 Crypto.com Miami Grand Prix
The Formula 1 Crypto.com Miami Grand Prix 2025 will once again feature its Community Restaurant Program, showcasing 15 locally owned restaurants during race weekend from May 2-4 at the Miami International Autodrome. Now in its fourth year, the initiative highlights Miami’s diverse culinary scene while providing significant economic opportunities for small businesses.
This year, 67% of the selected vendors are female-owned or co-owned, with 40% based in Miami Gardens, reflecting the program’s commitment to inclusivity. Six new vendors will debut alongside returning favourites, offering a range of cuisines from Southern comfort food and Haitian dishes to hibachi and specialty coffee. Vendors come from across Miami-Dade, Broward, and Palm Beach counties.
Many returning vendors credit the event as one of their most profitable weekends, with the program generating nearly $450,000 in economic impact over the past three years. Tyler Epp, president of the Miami Grand Prix, emphasised the importance of ensuring local businesses benefit from the global event, stating: “Community means coming to the race, but it also means benefitting from the race.”
Among the returning vendors, La Vela Coffee Roasters will serve expertly crafted coffee, Reggae Beets will offer Jamaican vegan dishes, and Soulfly Chicken will bring back its Southern comfort food. New additions include GNS Seafood, Wrap City Global Eats, and Garden of Soulfood.
The selection process begins with the Community Restaurant Summit in December, where local businesses learn how to participate. Fans attending the Miami Grand Prix can expect a world-class racing experience alongside an authentic taste of Miami’s vibrant food culture.
Red Bull Racing partners with mophie for portable power solutions
Oracle Red Bull Racing has announced a multi-year partnership with mophie, a leading provider of portable power solutions, ahead of the 2025 Formula 1 season. As an Official Team Supplier, mophie will provide Red Bull with premium charging technology, ensuring the team stays powered and connected throughout the season, both at the track and while travelling.
Beyond supporting the team, the partnership will also extend to fans, with Oracle Red Bull Racing and mophie collaborating on a range of co-branded products available for purchase on mophie.com, redbullshop.com, and select retailers worldwide. Additionally, limited-edition race-specific power products will be released, inspired by some of the team’s favourite destinations on the F1 calendar.
Red Bull Racing team principal Christian Horner welcomed the collaboration: “The Formula One season is an intense journey across the globe, and having the right equipment makes a big difference. We’re excited to have mophie on board, providing our team with portable power solutions that help us stay connected and prepared.”
Ross McIness, mophie ANZ General Manager, added: “This is a pivotal partnership for mophie. The limited-edition series of destination-inspired portable power products is an exciting initiative that reflects our shared passion for innovation and performance.”
Alpine extends partnership with MNTN for 2025 Formula 1 season
BWT Alpine Formula One Team has renewed its partnership with MNTN for a second consecutive year, extending the collaboration that began at the 2023 Las Vegas Grand Prix.
MNTN, a leading performance marketing company in Connected TV, will continue as Alpine’s Team Performance TV Partner, with its branding featured on the front wing of the A525, in the team’s garage, hospitality area, and at key races throughout the 2025 season.
Alpine team principal Oliver Oakes said: “We are thrilled to extend our relationship with MNTN. The hard work they represent in the TV advertising industry matches perfectly with us at BWT Alpine Formula One Team. We will continue to take inspiration from MNTN’s innovation as we develop our relationship further.”
Mark Douglas, Founder and CEO of MNTN, added: “At MNTN, we’re dedicated to helping brands accelerate their impact on TV, just as BWT Alpine Formula One Team does on the track. This partnership is a perfect alignment of speed, precision, and performance, and we’re excited to push the limits together in 2025.”
The partnership reaffirms Alpine and MNTN’s shared focus on innovation, performance, and cutting-edge technology in motorsport and advertising.
Alpine partners with STEM On Track to promote motorsport education
.jpg?cx=0.5&cy=0.5)
BWT Alpine Formula 1 Team has joined
STEM On Track as a National Partner, supporting the nationwide initiative that engages students in Science, Technology, Engineering, and Maths (STEM) through motorsport. The programme, launched in September 2024, allows schools to build and race their own karts, applying real-world STEM concepts in a competitive environment.
Currently, over 600 students from 45 schools are participating, including 25% from Alternative Provision (AP) or Special Education Needs (SEN) schools, ensuring greater accessibility in STEM and motorsport. Alpine’s partnership aligns with its diversity, equity, and inclusion strategy, aiming to expand the programme further.
To celebrate the collaboration, a kart livery competition has been launched, inviting schools to design a livery inspired by adaptation and innovation in motorsport. Judged by Alpine and STEM On Track, the winning school will receive a fully funded place on the programme, with their design unveiled at the National Finals in June.
Alpine team principal Oliver Oakes said: “We are proud to be joining STEM On Track
STEM On Track co-founder Adam Sirett added: “With support from BWT Alpine Formula One Team, we can bring this experience to even more students.”
Alpine partners with viagogo to expand global fan access
BWT Alpine Formula 1 Team has announced a partnership with viagogo, the world’s leading ticket marketplace, in a move aimed at improving global access to Formula 1 tickets. The agreement enables fans worldwide to purchase race tickets directly through viagogo’s platform, which operates in 195 countries and 33 languages.
As part of the deal, viagogo’s branding will feature across Alpine’s garage environment, hospitality areas, and digital platforms throughout the 2025 season and beyond. The collaboration allows Alpine to distribute primary ticket inventory directly on viagogo, ensuring a secure and streamlined ticket-buying experience through a model known as ‘direct issuance.’
Alpine team principal Oliver Oakes welcomed the partnership: “The partnership with viagogo is an exciting step to bring BWT Alpine Formula One Team closer to fans worldwide. By making tickets more accessible through a safe and trusted platform, we’re ensuring more supporters can experience the thrill of race day firsthand.”
Matt Drew, International Business Development Lead at viagogo, added: “Our goal is to bring supporters closer to world-class events with a seamless experience, while helping our partner expand their global reach. This partnership sets a new standard for fan accessibility and engagement in F1.”
Alpine reveals new partners for 2025 Formula 1 season
BWT Alpine F1 Team has announced its latest lineup of licensees and team suppliers for the 2025 Formula 1 season, which begins in Melbourne from 14-16 March. The new partnerships will support the team throughout the 24-race calendar, providing essential products across various areas.
Among the key collaborations:
- Beforeyouspeak Coffee joins as Exclusive Coffee Provider, supplying high-performance coffee across Alpine’s hospitality areas, team headquarters, and fan activations.
- Built For Athletes will provide specialised bags and accessories, designed to endure the rigours of the Formula 1 season. A limited-edition range, including two backpacks, a duffel bag, and a cross-body bag, will also be available for fans.
- Db Journey, a Scandinavian lifestyle brand, becomes Alpine’s official luggage supplier, ensuring bespoke travel solutions for Pierre Gasly, Jack Doohan, and the team’s travelling staff.
- Endstate partners with Alpine through a licensing agreement, unveiling a luxury travel sneaker embedded with an NFC chip, connecting owners to the team’s loyalty ecosystem.
- M-Experiment, founded by Jim and Jamin Jannard, will supply high-performance eyewear in Alpine’s blue and pink aesthetic.
- MISSION joins as Natural Energy Drinks Supplier, providing 100% natural energy solutions, including hot and cold brew teas.
These partnerships will enhance the team’s operations while offering exclusive fan engagement opportunities throughout the 2025 season.
TAG Heuer back as Official Timekeeper for the 2025 Australian Grand Prix
Swiss luxury watchmaker TAG Heuer will continue its long-standing association with Formula 1 as the Official Timekeeper of the 2025 Formula 1 Louis Vuitton Australian Grand Prix. The partnership reinforces TAG Heuer’s deep-rooted connection to motorsport, emphasising precision and innovation in race timekeeping.
One of the centrepieces of TAG Heuer’s presence in Melbourne will be its custom-engineered pitlane clock, inspired by the brand’s Formula 1 collection from 1986. The timepiece, measuring 1200mm in diameter, features a fibreglass bezel, lightweight plexiglass dial, and aluminium hands, ensuring optimal readability for teams and race officials.
Beyond the pitlane, TAG Heuer will also showcase its Monaco clock, an emblem of racing heritage. Launched in 1969 and made famous by Steve McQueen in Le Mans (1970), the watch’s distinctive square case and blue dial have become icons of motorsport luxury.
As Formula 1 returns to Melbourne, TAG Heuer will capture every millisecond of action, from pit stops to record-breaking laps, reaffirming its status as a leader in precision timekeeping for the sport.
Haas announces Zoomex as Official Crypto Exchange Partner
MoneyGram Haas F1 Team has announced a new partnership with ZOOMEX, one of the fastest-growing cryptocurrency exchanges, as its Official Crypto Exchange Partner for the 2025 Formula 1 season. The collaboration links high-performance motorsport with next-generation digital finance, reflecting shared values of speed, precision, and strategy.
Zoomex’s involvement in racing began in 2023 with its backing of Oliver Bearman, supporting his rise from junior categories to his Formula 1 debut with Haas. Now, as Bearman steps onto the F1 grid, ZOOMEX continues its association, strengthening its footprint in the sport.
As part of the partnership, Zoomex branding will feature on Haas’s barge-boards, nose, driver suits, and apparel. Beyond visibility, the partnership will offer exclusive fan engagement initiatives, VIP race access, and crypto trading rewards, bridging the gap between motorsport and digital finance.
Zoomex, which serves over 2 million users with a daily trading volume exceeding $10 billion, sees the collaboration as a way to accelerate global blockchain adoption.
Zoomex CEO Jerry Hsu said: “This partnership allows us to connect with millions of passionate fans, demonstrating how crypto trading and motorsport share the same high-performance mindset.”
Haas Team Principal Ayao Komatsu added: “Zoomex 's commitment to innovation aligns with our own drive for excellence on and off the track.”
Latest News
Loading
