The past week was busy in the Formula 1 world with news of events plus announcements regarding new and renewed partnerships.
Highlights include business, events and general events from the Formula 1 paddock, this week with news from FIA, Red Bull, Aston Martin, Red Bull, Silverstone and Alpine.
The FIA has joined UNESCO’s Fit for Life Network Against Racism, aligning with its United Against Online Abuse (UAOA) campaign to combat racism in sport. The partnership brings together global organisations to foster inclusivity, with FIA contributing research expertise. FIA President Mohammed Ben Sulayem called the initiative “a pivotal moment,” while Olympic sprinter Aauri Bokesa praised it as “a powerful platform” for change.
Visa Cash App Racing Bulls will launch
The Garage on 25 March 2025—a 3D virtual experience offering fans a behind-the-scenes look at the team’s garage, pit wall, and driver zones. CEO Peter Bayer said it provides “unprecedented access” to race day preparations, while CMO Olly Hughes called it “the ultimate ‘crib tour’ for fans.”
Silverstone Festival will celebrate 75 years of Formula 1 with a record 54-car grid of 500cc Formula 3 cars—replicating the support race from the inaugural 1950 Grand Prix. The Cooper T12, the first rear-engined car to race in F1, will return alongside rare models and cars from all 34 F1 champions.
Aston Martin and Curv Racing Simulators have unveiled the AMR-C01-R, a £58,750 limited-edition racing simulator featuring a Valkyrie-inspired seat, RTX 5090 GPU, and enhanced visuals. Deliveries begin in April 2025.
Alpine F1 has teamed up with luxury brand Perfect Moment for a limited capsule collection blending racing heritage with skiwear. The collection includes technical outerwear and lifestyle pieces and will be available on perfectmoment.com, with pop-up experiences planned around F1 races.
FIA joins UNESCO’s Fit for Life Network to combat racism in sport
The FIA has joined UNESCO’s Fit for Life Network Against Racism, marking a strategic partnership aimed at tackling racism and discrimination in sport. The initiative aligns with the FIA’s United Against Online Abuse (UAOA) campaign and strengthens its global commitment to inclusivity, equality, and safety.
Launched at the 4th UNESCO Global Forum Against Racism and Discrimination in Barcelona, the Fit for Life Network brings together global partners including La Liga, the Barça Foundation, and the RISE network. The FIA joins as a founding member, contributing its research expertise to support policy-making and education efforts.
Mohammed Ben Sulayem, FIA President and UAOA Founder, said: “This collaboration marks a pivotal moment in our shared commitment to fostering inclusivity, respect, and equality in sport. By combining our knowledge and resources, we believe this initiative can drive real, meaningful change.”
The FIA’s UAOA campaign has revealed alarming trends. According to its 2025 Online Abuse in Sport Barometer, 50% of abuse aimed at athletes in 2024 was misogynistic or racist—up significantly from 2023.
Aauri Bokesa, Spanish Olympic sprinter, welcomed the partnership: “This is a powerful platform to amplify my voice and promote inclusion, equity and safety in sport.”
Philipp Müller-Wirth of UNESCO added: “UAOA’s expertise in addressing online abuse will play a critical role in our fight against racism in sport.”
The collaboration offers a unique opportunity to shape inclusive global policies and foster lasting change in the sporting world. The FIA is Formula 1's governing body.
Racing Bulls launch 3D virtual experience called The Garage
Racing Bulls will launch a new 3D virtual experience called The Garage on 25 March 2025, offering fans an unprecedented look inside the Formula 1 team’s world—wherever they are.
Hosted on the team’s official website, The Garage allows users to explore key areas including the VCARB garage, pit wall, and drivers’ rooms. It offers educational insights into the technology and partner innovations driving the team’s on-track performance, creating a fully interactive experience.
Peter Bayer, CEO of Visa Cash App Racing Bulls, said: “We are always looking for new ways to connect with our fans and break down barriers. This cutting-edge 3D immersive experience takes fans closer to the track, bringing that engagement to a whole new level. By offering unprecedented access to our race day preparations, fans can witness firsthand the precision, teamwork, and technology that drive our success.”
Beyond the immersive content, The Garage offers exclusive perks including competitions, VIP trips, signed merchandise, and access to partner products—available only through the platform.
Olly Hughes, CMO of Red Bull Technology, added: “This is the ultimate ‘crib tour’ for fans… not just exclusive access, but education, inspiration, and a celebration of the dedication that powers every race. We hope to ignite the passion of current fans while inspiring the next generation of motorsport enthusiasts.”
Created using Blender by a freelance 3D artist who joined the Red Bull-owned Formula 1 team at the Qatar Grand Prix, The Garage
Record-breaking grids to headline 75 years of Formula 1 celebrations at Silverstone Festival
Silverstone Festival from 22-24 August will mark 75 years since the first Formula 1 World Championship Grand Prix with a record-breaking grid of 500cc Formula 3 cars — the same type that supported the inaugural race at Silverstone in 1950.
A full-capacity field of 54 diminutive single-seaters, selected from 64 entries, will take part in the special anniversary race, with further rare and iconic models displayed in the paddock. The grid features drivers from ten countries and 24 manufacturers, including unique examples like the Larkens, Petty, Jason and Mackson.
Cooper, the dominant marque of the period and pioneer of rear-engined design, will be strongly represented. Notably, the Cooper T12 that made history in the 1950 Monaco Grand Prix as the first rear-engined car to start an F1 race will return, restored to its original 500cc spec.
Two Iota P1s — the car in which Wing-Commander Frank Aikens beat Stirling Moss to victory in 1950 — will also take part, along with other notable names such as Emeryson, JBS and Kieft.
Nigel Challis, Chairman of the 500 Club, said: “The response to this special race has been absolutely incredible.”
Event director Nick Wigley added: “It will be a huge highlight — the sound and smell will be hugely evocative.”
The Festival also features the debut of the World Champions Collection, showcasing cars from all 34 Formula 1 title-winners, alongside races for Masters Racing Legends, Group C sportscars, and more. Early Bird tickets are available until 31 March.
Aston Martin and Curv unveil AMR-C01-R: a next-level racing simulator limited to 50 units
Aston Martin and Curv Racing Simulators have revealed the AMR-C01-R, a refined evolution of their original high-end simulator, limited to just 50 units and featuring cutting-edge upgrades in design, hardware, and immersion.
Building on their 2020 collaboration, the AMR-C01-R features the same carbon fibre monocoque and signature Aston Martin Racing grille, now paired with a revised Valkyrie-inspired seating position for improved ergonomics—especially for taller users. Enhancements also include a redesigned switch panel for better accessibility and a new grille that aids cooling.
Marek Reichman, Aston Martin Chief Creative Officer, said: “Curv’s latest simulator is an exciting continuation of the AMR-C01. With improved performance and a seating position inspired by Valkyrie, this is as close to driving an Aston Martin on-track that a racer will experience.”
The simulator introduces top-tier hardware, including a 49-inch G95C monitor with 1000R curvature, a 240Hz refresh rate, 1ms response time, and HDR10+ Gaming support for vivid realism. A powerful NVIDIA GeForce RTX 5090 GPU and Intel 14th-gen processor drive the experience, supported by 32GB DDR5 RAM and 2TB SSD storage. The newly designed chassis improves cooling and allows for future upgrades.
Darren Turner, founder of Curv and a three-time Le Mans winner, said: “We’ve refined the ergonomics and performance to make it even more immersive, intuitive, and future-proof. For those who demand the very best, this is the ultimate racing simulator.”
The British-built AMR-C01-R is priced at £58,750 (plus tax), with deliveries beginning in April 2025.
Alpine F1 and Perfect Moment unveil exclusive capsule collection blending racing and skiwear
BWT Alpine Formula One Team has partnered with luxury skiwear brand Perfect Moment to launch a special-edition capsule collection that merges motorsport innovation with alpine style. The collaboration celebrates the shared French heritage of both brands, combining Alpine’s racing DNA with Perfect Moment’s high-performance mountain apparel.
The collection features a refined selection of technical outerwear and lifestyle pieces, including ski jackets, suits, and performance pants reimagined in Alpine’s bold racing colours. It also includes versatile base layers, statement knitwear, and limited-edition hoodies, T-shirts, and accessories—designed for both the slopes and the racetrack.
Jane Gottschalk, Perfect Moment Co-Founder and Creative Director, said: “This collaboration is an exciting milestone, blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence. We wanted to create something truly special for fans of both worlds—high-performance apparel that looks as good as it performs.”
BWT Alpine Formula One Team added: “We are excited to bring the worlds of Formula One and luxury skiwear together. Perfect Moment’s technical outerwear resonates with our innovative objectives, and we look forward to the launch.”
The capsule collection will be accompanied by a high-impact campaign showcasing the blend of Formula 1 precision and mountain performance. It will be available exclusively on perfectmoment.com, with pop-up experiences planned around select Formula 1 races.
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