Formula 1 has unveiled a new interactive tool powered by Amazon Web Services (AWS) that lets fans step into the role of race strategist, by designing and analysing their own Grand Prix circuits.
The new
Formula 1 platform, titled ‘Real-Time Race Track,’ enables users to sketch original layouts on their screen, whether by mouse or touchscreen, before Amazon’s AI system Nova runs a full simulation. Nova calculates top speeds, lap times, tyre strategy and even weather-dependent race plans in real time.
The experience marks the latest evolution of the long-standing partnership between Formula 1 and AWS, which began in 2018. Until now, that relationship has mainly been visible through live ‘F1 Insights’ graphics during TV broadcasts. But this new feature turns fans from passive viewers into active engineers.
Jonny Haworth, Director of Commercial Partnerships at Formula 1, believes the tool brings the sport’s complexity to life in a way fans can truly engage with:
“Our ongoing partnership with AWS continues to evolve and transform how fans interact with Formula 1,” said Haworth. “As we celebrate our 75th anniversary, we’re giving fans an inside look at the complexities and innovation of race strategy, using the same technology that helps to power our sport.”
Turning data into engagement
The tool does more than visualise layouts, it produces projected lap data and two race strategies for each submission, offering fans a taste of what goes on behind the pit wall. AWS says it brings the precision of machine learning to what has always been a blend of gut instinct and data science in Formula 1.
Kristin Shaff, AWS Global Director of Strategic Partnerships, said the project builds on a simple idea, to turn live telemetry into fan immersion: “When we first began working with Formula 1, they presented us with a unique challenge, how to use telemetry data to further engage fans during live races.
“That vision has since materialised into 23 data-driven F1 Insights that appear during the broadcast. With today’s launch, we’re taking this to a new level. Now anyone can design their own circuit and instantly see how weather conditions, track configurations, pit timing, and tyre selection influence performance,” said Shaff.
Beyond the data, Formula 1 has added a tangible incentive, fans who submit a circuit can enter a sweepstake to win a trip to the 2026 British Grand Prix at Silverstone. The winner will be drawn on 16 July 2025.
It’s a fitting reward for those who embrace the technical depth of the sport. As Formula 1 continues to lean into digital engagement, the ‘Real-Time Race Track’ marks a shift, from simply watching racing, to experiencing the science behind it.