Ferrari will always build sports cars in Maranello no matter demand

F1 News
Wednesday, 11 December 2024 at 12:14
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Ferrari will always build its high-in-demand sports car in its hometown of Maranello including its first fully electric model expected next year, Chief Executive Benedetto Vigna said this week.

And this will not change according to Vigna, despite new tariffs potentially being introduced on international markets, including the U.S. following the election of Donald Trump as president.
At the Reuters NEXT conference in New York, asked if Ferrari would ever consider manufacturing cars Stateside, Vigna replied: "We make cars in Maranello. We will sell cars in U.S., but we will make cars in Maranello."
Vigna said he did not anticipate any changes in demand as Trump will soon come into office. The president-elect has floated possible tariffs on European-made goods: "Our order book is pretty strong. He decides what to do here, we will cope with those new rules... there will be tariffs for us, for everyone. It's good because when you have the realities changing around you, it's a way to foster more and more innovation."
Vigna, a former tech executive who took over as Ferrari CEO in 2021, reiterated on Tuesday the company would present its first fully electric car in the fourth quarter of 2025.

Vigna: Ferrari proud of Cadillac Formula 1 partnership

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Asked about its selling price, which Reuters reported earlier this year it would top 500,000 euros ($526,000), Vigna said it would be set at the very last moment: "It depends on the emotion that we are able to transmit with the car."
Ferrari last year started accepting payments for its luxury cars in cryptocurrencies, but the CEO said the company was not investing in them: "We wanted to provide the opportunity for clients ... In any case, we get cash - dollar or euro depending on the country. We love cash.
"We don't invest in crypto. We don't want to get crypto and speculate - it's a way to make purchase seamless," Vigna said, who confirmed payments in cryptocurrencies started in the U.S. last year and are currently also accepted at some European dealerships.
In closing, Vigna also said Ferrari was "very proud" of a deal it announced earlier on Tuesday, to supply engines and gearboxes to a new Cadillac Formula 1 team in a multi-year agreement from 2026 the company announced earlier on Tuesday.
"We are very glad of this selection, and this makes us proud. In our DNA is racing. We have been present in this sport - which is now becoming entertainment - since the beginning," Vigna pointed out.
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