Ferrari and HP unveil special edition livery for Miami Grand Prix

Heading to Miami, celebrating one year of collaboration between Ferrari and HP with a cutting-edge design and co-engineered technology that pushes the limits of Formula 1 aesthetics and performance.

Presented on Tuesday in downtown Miami, the new livery blends Ferrari red with HP’s signature electric blue and white, using advanced wrapping materials developed jointly by engineers from Ferrari’s Maranello headquarters and HP’s team in Barcelona. Ferrari team principal Fred Vasseur was joined by drivers Charles Leclerc and Lewis Hamilton at the reveal.

The result of a deep technical partnership, the livery features asymmetric elements for the first time in the Scuderia’s history, with blue highlights on the front and rear wings and white wheel rims adding a modern twist to the traditional Ferrari colour scheme. The visual upgrade reflects the shared ambition between Ferrari and HP to blend high performance with innovative design.

The SF-25’s Miami wrap incorporates a film that is up to 14% lighter and 17% thinner than last year’s, while offering greater thermal resistance. The material is also PVC-free, fully recyclable, and applied using HP’s latest latex print technology, which increases efficiency and reduces application time. These innovations are part of an ongoing effort to advance wrap technology in Formula 1, with Ferrari and HP committed to developing even more efficient and sustainable solutions in the future.

The Miami project is just one of several joint engineering initiatives between the two companies. By experimenting with materials and processes, they aim to transform both the visual and functional aspects of Formula 1 liveries.

Beyond the livery, HP’s integration into Ferrari’s operations continues to shape the team’s working environment, both in Maranello and trackside. Hundreds of HP laptops, high-performance workstations, monitors, and printers have been deployed across Ferrari’s facilities and mobile operations units at Grands Prix around the world.

This technology has enhanced productivity, connectivity, and collaboration across the team, creating a more flexible and efficient working environment. According to Ferrari CEO Benedetto Vigna, the collaboration with HP goes beyond mere branding.

Vigna said: “It all started one year ago at the Miami Grand Prix and since then, we’ve seen how deeply aligned our two companies are when it comes to the importance of people to boosting innovation, striving for excellence, and pushing boundaries.

"This Grand Prix will mark the return to the place where the collaboration between our two companies began, with a celebration of this journey featuring a bold new asymmetric livery. It is an expression of our shared belief in the power of design, technology, and performance to drive meaningful change.”

Vigna continued: “Beyond the racetrack, this partnership has also allowed us to elevate how we work every day. Thanks to HP’s cutting-edge devices and technologies, we’ve been able to enhance the efficiency, connectivity, and flexibility of our workspaces, providing every member of our team with the best possible environment in which to perform at their highest level. It’s a symbol of how far we’ve come together, and a glimpse of the road ahead.”

Fans attending the Miami Grand Prix can also explore the collaboration through the HP Experience area in the Wynwood Marketplace, where Ferrari’s use of HP technology will be showcased. Meanwhile, Leclerc and Hamilton will wear specially designed race suits and helmets that match the new livery, underscoring the unified design approach.

HP President and CEO Enrique Lores said: “Our collaboration with Ferrari is a testament to how HP is pushing the boundaries of what's possible. Together, we are harnessing technology, performance, and innovation to create and co-engineer exceptional experiences on and off the track. As HP continues to deliver cutting-edge solutions to define the Future of Work, we are setting new standards for collaboration and innovation.”

As Ferrari returns to Miami—the city where its partnership with HP began—the new livery not only celebrates shared progress but also offers a glimpse of the bold design and technology possibilities the two companies aim to unlock together in the seasons ahead.