F1 Paddock News: Partnerships, Power Plays and Paddock Buzz
F1 NewsThursday, 16 October 2025 at 07:30
The Formula 1 paddock is alive with fresh partnerships and announcements ahead of the third visit to the Americas, now for the 2025 United States Grand Prix, as well as races in Mexico, Brazil and Las Vegas thereafter.
McLaren headlines with two major deals - partnering with Iron Mountain to digitise its historic archives and confirming McLaren Trophy America will join the 2026 Miami GP support bill. Over at Aston Martin, Krown Produce steps up as Official Produce Partner, while Alpine welcomes Cato Networks as its SASE technology ally.
Haas celebrates a new partnership with CSG debuting in Austin, and TAG Heuer marks F1’s 75th anniversary with a bold Carrera Extreme Sport collection.
Meanwhile, Aggreko returns to power the Las Vegas GP, which will also feature an F1 merchandise hub blending motorsport and fashion through brands like LEGO, BAPE®, and Hello Kitty. Finally, Televisa secures F1 broadcasting rights in Mexico through 2028, keeping Latin America’s passion for the sport stronger than ever.
F1 Las Vegas Hub to Launch Exclusive Merchandise Collaborations
The Formula 1 Heineken Las Vegas Grand Prix 2025 will debut a unique series of merchandise collaborations at the new F1 Las Vegas Hub Presented by American Express, opening November 8 at The Venetian Resort.
The Hub will feature exclusive apparel and collectables from LEGO Group, Hello Kitty, BAPE, Malbon Golf, and the Vegas Golden Knights, blending motorsport culture with global fashion and fandom.
Fans can explore interactive installations, the F1X Pit Wall Experience, and a Hello Kitty-themed photo zone, while American Express Card Members enjoy special access, including 10% back on purchases and exclusive limited-edition items.
Collections include LEGO’s F1-inspired designs, an F1 Academy x Hello Kitty line, BAPE®’s streetwear celebrating F1’s 75th anniversary, Malbon Golf’s vibrant apparel, and Vegas Golden Knights’ race-themed jerseys.
Emily Prazer, CEO of Las Vegas Grand Prix, said: “Las Vegas is the ultimate stage to merge fashion, fandom, and motorsport. These collaborations embody the creativity and diversity of our fans.” The Hub will serve as the epicentre of race spirit throughout November, extending the excitement of F1’s return to the Strip Circuit.
McLaren Trophy America to Race at 2026 Miami Grand Prix
The McLaren Trophy America series will feature as a support event at the 2026 Formula 1 Crypto.com Miami Grand Prix, marking a major milestone in the championship’s second season.
The race, to be held on the Miami International Autodrome during the F1 weekend, will see competitors race in front of more than 275,000 fans.
McLaren Automotive CEO Nick Collins said: “To be part of the Miami Grand Prix weekend is a fantastic achievement. The Artura Trophy EVO’s design makes it the perfect competition car, and I’m looking forward to an incredible atmosphere in May.”
The 2026 season begins at Sonoma Raceway in March before Miami hosts the second round. Further rounds follow at Road Atlanta, Road America, and Indianapolis Motor Speedway, where the new champion will be crowned.
Launched in Europe in 2023 and in America in 2025, McLaren Trophy cars feature a V6 twin-turbo engine producing up to 620PS and are built around McLaren’s lightweight carbon architecture. The Miami slot highlights the growing strength of the one-make series in McLaren’s largest market.
Grupo Televisa Named Official Formula 1 Broadcast Partner in Mexico
Formula 1 has signed a new partnership with Grupo Televisa, making the media giant the Official Broadcast Partner in Mexico until 2028.
The deal ensures comprehensive F1 coverage for Mexican fans through Sky Sports channels on Sky and Izzi, broadcasting every practice, qualifying, Sprint, and race session.
In addition, Televisa’s free-to-air channels will air the Mexican Grand Prix and two other races each season, expanding access for local viewers. F1 TV will continue to be available in the market, providing full on-demand coverage.
F1’s Ian Holmes said: “Mexico’s passion for Formula 1 is unmatched. Televisa’s commitment guarantees fans the best coverage just as we head into the U.S. and Mexico Grands Prix.”
TelevisaUnivision’s Olek Loewenstein added: “We’re proud to bring Formula 1 to millions of Mexican households. This partnership strengthens our commitment to deliver one of the world’s most exciting sports spectacles.”
The collaboration ensures Mexico’s ever-growing fan base will continue to enjoy world-class F1 broadcasting across multiple platforms.
Aggreko Returns as Official Power Partner for Las Vegas Grand Prix
Aggreko will once again power the Formula 1 Heineken Las Vegas Grand Prix 2025, extending its multi-year partnership as the Official Temporary Power Partner.
Returning for the third consecutive year, Aggreko will deliver modular energy solutions across the night-time street circuit and all spectator zones. The company will supply power for track lighting, hospitality, and grandstands, including areas like the T-Mobile Zone, Flamingo Zone, and East Harmon Zone.
Last year, Aggreko delivered 34.6 MW of power and 18.3 million BTUs of heat, ensuring a seamless event. Stephen Saal, Aggreko’s VP of Sales & Marketing, said: “We’re proud to continue supporting the Las Vegas Grand Prix. With two successful years behind us, our team is ready to deliver reliable power and energy-efficient solutions again.”
Aggreko will deploy Tier 4 Final generators and hybrid battery storage systems, cutting emissions and supporting F1’s sustainability goals. The company’s systems ensure the event’s lighting, climate control, and entertainment operate flawlessly during one of the sport’s most spectacular races.
Cato Networks Joins Alpine as Official SASE Partner
BWT Alpine F1 Team has announced a new multi-year partnership with Cato Networks, the global leader in Secure Access Service Edge (SASE) technology, beginning in 2026.
Cato will become the team’s Official SASE Partner, with branding featured on the A526 race car and throughout the team environment. The partnership connects two innovators known for speed, agility, and cutting-edge performance—on track and in IT infrastructure.
Cato Networks’ AI-driven network security solutions will help transform Alpine’s digital operations as Formula 1 enters a new technological era in 2026. Cato’s Idan Hershkovich said: “Cato and Alpine are bold brands unafraid to rewrite the rules. We’re thrilled to showcase Cato on the global F1 stage.”
Alpine’s Guy Martin added: “Cato provides us with the all-in-one platform we need to enhance performance and reliability. The 2026 reset presents a major opportunity, and Cato will play a key role in modernising our infrastructure.”
The collaboration aims to blend technological excellence with racing precision, improving connectivity, security, and team efficiency both on and off the track.
TAG Heuer Expands Carrera Extreme Sport Collection
TAG Heuer has unveiled three striking additions to its Carrera Extreme Sport line, reinforcing the brand’s deep ties to motorsport and Formula 1 heritage.
The Carrera Chronograph Extreme Sport Twin-Time debuts a GMT function, highlighted by a teal-green hand, ceramic bezel, and openworked dial driven by the TH20-02 movement. The Carrera Chronograph Extreme Sport in solid 18K rose gold elevates luxury performance, powered by the TH20-00 automatic movement with refined rose-gold detailing.
TAG Heuer also marks F1’s 75th anniversary with the Carrera Chronograph Tourbillon Extreme Sport F1 Limited Edition, limited to 75 pieces. Each model honours a World Championship year, engraved with a Victory Wreath motif and featuring a titanium case, yellow gold bezel, and visible TH20-09 Tourbillon.
The limited edition celebrates the champions who defined Formula 1’s legacy, merging artistry with engineering excellence. Each piece comes in a special box featuring the Formula 1 75th logo, symbolising decades of precision, performance, and triumph in motorsport design.
Krown Produce Becomes Official Partner of Aston Martin Aramco F1 Team
Krown Produce, a leading Canadian importer and distributor of premium produce, has signed a multi-year partnership with the Aston Martin Aramco Formula One Team to become its Official Produce Partner from 2026.
After supporting Lance Stroll since 2024, Krown will now feature prominently on both AMR race cars beneath the halo and on driver trade plates. The company’s branding will debut at the 2025 United States Grand Prix before full integration in 2026.
Stroll said: “It’s an honour to represent Krown, and it’s fantastic they’re joining the team in a bigger way. We share pride in our Canadian roots.”
Krown CEO L. David Dubé added: “This global partnership showcases Canadian excellence. Like F1, we’re driven by precision and passion.”
Aston Martin continues to expand partnerships aligned with its sustainability and community values through its Make A Mark programme, complementing its state-of-the-art Silverstone Technology Campus and its focus on performance, inclusion, and innovation in F1 and beyond.
MoneyGram Haas F1 Team Partners with CSG
MoneyGram Haas F1 Team has announced a new collaboration with CSG, a global leader in digital customer experience solutions, launching at the 2025 Formula 1 United States Grand Prix in Austin.
The partnership aims to showcase shared values of innovation, agility, and performance in both motorsport and technology. CSG’s software powers brands like Comcast, Three Group Solutions, and F1 TV, making it a natural fit for the Haas team.
Team Principal Ayao Komatsu said: “We’re thrilled to welcome CSG for our home race. Their excellence in competitive markets reflects Formula 1’s spirit.”
CSG’s Mike Woods added: “Formula 1 is the ultimate stage for innovation. Partnering with Haas celebrates our joint pursuit of progress and excellence.”
The partnership will highlight how high-speed collaboration and precision drive success across industries. It reinforces Haas’s position as America’s F1 team and CSG’s mission to transform customer and fan experiences through technology and performance-driven teamwork.
McLaren Partners with Iron Mountain for Digital Heritage Transformation
McLaren Racing has partnered with Iron Mountain, a global leader in information management, to digitise and preserve its vast historical archives.
The partnership begins at the 2025 United States Grand Prix, with Iron Mountain branding appearing on both McLaren race cars.
Iron Mountain’s AI-enabled solutions will digitise McLaren’s blueprints, photographs, and film archives, transforming them into dynamic digital content to connect fans and partners with the team’s rich history.
McLaren’s Nick Martin said: “Our fans are at the centre of everything. With Iron Mountain, we can bring McLaren’s incredible story to life for generations to come.”
Iron Mountain’s Greg McIntosh added: “McLaren represents innovation and excellence. Our digitisation technology will help unlock new value from the team’s legendary assets.”
The collaboration also covers secure management of McLaren’s IT systems, blending heritage preservation with modern data efficiency. The partnership underscores McLaren’s commitment to innovation and storytelling, ensuring its legacy remains accessible to fans worldwide.
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