Formula 1 reaches record United States partnership levels in 2025

The analytics firm, which has tracked Formula 1’s commercial landscape since Liberty Media took over in 2017, confirmed that sponsorship value generated by the ten teams is also set to reach its highest level this year.

In 2017, only 44 U.S. companies were involved in Formula 1. The figure surpassed 100 in 2022. For 2025, the number has grown to 125 American firms holding sponsorship or partnership deals with teams. McLaren lead the field with the most U S partners and the largest overall partner portfolio for the season.

Their dominance extends on track as well, with the team securing the Constructors’ World Championship while Norris closes in on his first Drivers’ title.

Spomotion Analytics analyst Bjorn Stenbacka said: “Formula 1 is making history. The sport has never had a stronger partnership network than in 2025. With Audi and General Motors Cadillac, joining the grid in 2026, this momentum is only expected to grow.”

Stenbacka pointed to both manufacturers entering Formula 1 with long-term plans aimed at competing for World Championships.

Across the 2025 field, there are now 350 partners, including team and series sponsors, the highest total ever recorded. Race partners are excluded. Some teams maintain a cap of 26 to 30 partners by design, prioritising fewer but higher-value collaborations. Stenbacka highlighted another shift in the commercial landscape.

“Another key trend is the growing scale of partners. The average Formula 1 partner now generates annual revenues of $27.9 billion,” he explained.

At the same time, Stenbacka noted a parallel move toward partnerships with AI companies and emerging tech firms, many of which are small, young and not yet profitable but offer innovation and expertise that teams value in 2025.

Spomotion Analytics estimate that total sponsorship revenue generated by the ten teams will reach $2.6 billion this season. Stenbacka added that the true value is higher as the figures exclude commercial revenues of the Formula 1 series and remove values from technical partnerships, supplier agreements and licensing deals that often contribute directly to car development.

Stenbacka said: “In 2025, many of the deals are exceptionally valuable, particularly title and principal partnerships which can range from $60 million to $100 million per season.”

According to Spomotion Analytics, Ferrari hold the most valuable partnership network in the sport with an estimated $610 million in sponsorship revenue for the 2025 campaign, although the team does not publicly disclose contract details.

With Audi and Cadillac set to join the grid next year, commercial growth is expected to continue as manufacturers and teams position themselves for the new era. The trajectory of U S involvement has become one of the defining commercial stories of the Liberty Media era, with 2025 representing its strongest season yet.

Formula 1 is in Las Vegas this weekend for the third and final visit to the USA this season, Round 22 of the 2025 Formula 1 World Championship.