The change of leadership of Formula 1 from the dictatorship of the Bernie Ecclestone to the more laissez-faire style of new owners Liberty Media is all about putting F1 fans first and reverse the careless to those who actually watch and support the sport.
F1 motorsport director Brawn said in an interview with Business Life, "I think what has changed is the philosophy. The philosophy now is that the fan comes first and we want to produce the greatest spectacle in sport in the world."
"But it will take time to establish all the information we need, to do all the analysis and then start to complement changes that we believe will make the sport greater. That's a two, three, even five-year cycle."
Brawn also shed light on how the new management team differs to the previous regime, "There was a tendency for there to be a very reactive style. There'd be a drama or a problem and everyone would get together to try and solve it."
"That's not how you'd run a team, for instance. You'd run a team by trying to forward plan, trying to evolve, trying to develop, making evidence-based decisions.
"I always felt that F1 had never really evolved or developed around those principles, and I sat there at home watching F1 thinking that there was a better way of the sport evolving," revealed Brawn.
Big Question: As an F1 fan do you feel Liberty Media are reaching out and/or touching you?