Research: Top Sports For Betting in the World by Region

We would like to share the results of an insightful study that demonstrates the popularity of sports in bookmakers in different regions of the globe.

Betting enthusiasts living in Europe are most likely to bet on football. According to research, almost 80% of the bookmaker’s betting market in the EU is focused on football tournaments. The largest volume of bets is collected by the leading football tournaments in Europe, including the UEFA Champions League, Europa League, Premier League, La Liga, Bundesliga, and Serie A.

The second most popular sport in Europe is considered to be hockey, reports https://best-betting.net/. Residents of Scandinavian countries are most likely to bet on this sport. In the eastern part of the European continent, e-sports events are also in demand.

Let’s not forget about Formula 1, since the world-famous teams are: Ferrari from Italy, Mercedes from Germany, McLaren from the UK, and Alpine from France. Gamblers in the EU enjoy placing bets on Grand Prix events, as well as the annual Super Bowl event.

Gamblers living in the USA and Canada mostly prefer competitions that take place within the framework of national championships. This list includes the MLS soccer league, NHL hockey league, MLB baseball league, and NFL American football league.

Please note that in North America, there is a great demand for bets on student competitions, as athletes from these leagues are steadily moving up in class to the professional level.

There are several areas in Latin America that attract the largest number of bets among local users. First of all, it is football, which is considered a part of culture in most countries in this area.

Still, South Americans also admire exotic sports, including regular and beach volleyball, beach soccer, futsal, and tennis. A particular rise in the local market is observed during the performances of national football teams at the World Cups and South American Cups.

In Asia, betting preferences depend directly on the country. Gamblers from India mainly place betting tips on cricket, which is considered a national sport. Similar trends are demonstrated by the bookmaker market of Pakistan and Bangladesh.

In China, Japan, and South Korea, bets on e-sports, baseball, and football are predominant. As for the Philippines and Thailand, the most popular here are combat sports: boxing, MMA, etc.

Singapore, Japan, China, and Bahrain host F1 races, which also draw the attention of residents. For example, night races like the Singapore Grand Prix are broadcast-friendly for Asian time zones, which creates gambling interest. 

In most African countries, betting is focused on football, both in international tournaments (Africa Cup of Nations, World Cup, Champions League) and in local leagues. Cricket and rugby are popular in South Africa. Local gamblers are particularly active during the African Cup of Nations football tournament, which takes place every two years. This is the time when local bookmakers record the largest flow of bets.

Betting on particular sports is tied to the cultural characteristics and sports history of the region. It is important for bookmakers and analysts to take these specifics into account and offer players the most relevant events and bonuses.