Haas Formula 1 team title sponsor MoneyGram is taking the axing of Netflix fan favourite team boss Guenther Steiner in its stride and planning to be in the sport at the highest level for the long haul, Greg Hall chief of marketing confirmed.
Hall told reporters at a pre-season event with new principal Ayao Komatsu and drivers Nico Hulkenberg and Kevin Magnussen that the sponsor did not get involved in racing or team decisions. Italian-American Steiner, a star of the Netflix docu-series ‘Drive to Survive’ where he stood out for his blunt assessments and colourful language, was replaced by Japanese engineer Komatsu last month.
There had been some speculation about MoneyGram’s reaction to the news, with the team suddenly losing its biggest personality, but Hall ended that “Guenther’s left and he was well loved in ‘Drive to Survive’. People who liked Guenther are always going to like Guenther. He’s a great guy.
“From a racing perspective … ‘coaches’ get changed all the time. You can be a great coach but if you’re not producing results owners tend to make changes. I think most people kind of understand that, said Hall who also revealed that MoneyGram had a five-year deal with Haas
He also is optimistic looking forward to season two as Haas title sponsor, despite the American-owned team finishing last in the 2023 F1 standings: “We are going to continue to do the things we did last year, bringing fans and customers closer to the action and that’s what makes it all work for us.
“We finished 10th last year and we had fantastic results from a marketing perspective. So it’s not a correlation that has to be tied to your position in the constructors’ (standings)” added Hall. (Reporting by Alan Baldwin)