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Business of Formula 1 explored in CNBC documentary

CNBC documentary to explore the business of Formula 1

Formula 1 fans will get more behind-the-scenes access to the sport, through a new CNBC documentary that explores the business aspects at the highest level of motorsport in the world.

The documentary “Inside Track: The Business of Formula 1″ will debut on 16 November on CNBC ahead of the third running of the Las Vegas Grand Prix. The race is a third stop in the United States this season, as F1 has expanded through North America behind a burst of popularity sparked by Netflix’s own docudrama on the sport.

While the “Drive To Survive” series on Netflix focuses on the competitors and the drama of F1, the CNBC one-hour documentary will analyze the finances, revenue, and expansion of the series, as well as the role of sponsors.

CNBC anchor and documentary host Sara Eisen said the program is a “true passion project for me” and added: “I was initially drawn to Formula 1 because my two young children love the sport, but once we started watching the races together.

“I realized there was something undeniably fascinating from a business perspective that demanded a full exploration of the sport as it reaches new heights in America,” Eisen said.

The documentary takes a closer look at attendance, viewership and market value

f1 wolff eisen CNBC documentary to explore the business of F1

Eisen added that the program will explore how the business of Formula 1 “stands firmly at the intersection of sports, technology and culture.”

The production will take a closer look at attendance, viewership, and market value, as well as next month’s Las Vegas race that is being promoted by F1. Eisen reports from four different F1 venues and had access to Liberty Media CEO Greg Maffei, who discusses the series’ growth since Liberty took over the commercial rights in 2017.

Eisen also interviewed Formula 1 CEO Stefano Domenicali, as well as team leaders from Red Bull, Mercedes, McLaren and Haas, and drivers Lewis Hamilton, Kevin Magnussen and Nico Hulkenberg. She delves into engineering, revenue-sharing agreements and Red Bull’s recent domination and its effect on competition and viewership.

The program also examines the fan experience with a look at the Las Vegas Grand Prix, which is expected to be the most expensive event for spectators on this year’s Formula 1 schedule. Eisen also interviews F1 Academy managing director Susie Wolff with a focus on female drivers. (Report by Jenna Fryer)