Williams revealed a new Formula 1 livery they will use later this season, chosen as part of a fan vote in collaboration with Gulf, which will be used on the car during the Grand Prix weekends in Singapore, Japan and Qatar.
The new livery comes from a collaboration with Gulf, with a striking new design and colour scheme. This time around, with a nice little twist, Williams fans themselves voted for the ‘Bolder Than Bold’ colour scheme in the end.
The stunning baby blue and orange contrast, similar to that seen on the 2021 McLaren car, wraps around the car, with the orange aspects tying nicely into the clever Duracell battery on the TV pod part of the car.
Williams are seventh in the 2023 F1 World Championship Constructors’ standings after ten rounds, with Alex Albon delivering solid results, and rookie Logan Sargeant on a mission to improve his maiden season in F1, and deliver points for the British team.
Vowles: The winning design encapsulates the essence of our team
Williams Team Principal James Vowles, on the new look, said: “This competition was an incredible opportunity for our fans to actively engage and shape the visual identity of our team, the winning design encapsulates the essence of the Gulf and Williams Racing partnership, reflecting on the past, but building on our future. This livery will create a defining moment when it takes to the track later in the season.”
Gulf International CEO Mike Jones also commented on the project: “It has been a pleasure to collaborate with Williams Racing and place the fans at the core of this campaign, the response has been incredible, and would not have been possible without the fans, making this competition extra special.”
Previously, Gulf was on the McLaren team sponsor list from July 2020 until the end of the 2022 F1 season, and made a Monaco GP exclusive livery back in 2021 as mentioned previously, and is a brand synonymous with motorsport at all levels since the late sixties.