AlphaTauri sign Orlen, Alfa Romeo replace it with Stake

AlphaTauri sign Orlen, Alfa Romeo sign Stake instead

NewsDesk 4 min read

AlphaTauri sign Orlen, Alfa Romeo replace it with StakeAlphaTauri announced they have signed Alfa Romeo’s former Formula 1 Title sponsor Orlen for 2023, with Stake being the replacement for the Hinwil-based outfit.

AlphaTauri announced in a press release today that they have signed Polish oil refiner PKN Orlen as their new principal partner in F1 starting from the 2023 F1 season for multiple years without specifying exactly specifying the number.

Orlen was until 2022, the Title Sponsor for Alfa Romeo, but the Swiss team have also announced that they have joined efforts with Stake, a world-leading entertainment and lifestyle brand, as their Title sponsor for 2023 onwards.

AlphaTauri F1 Team Statement

Ahead of the 2023 season, Scuderia AlphaTauri is excited to announce a multi-year partnership with PKN ORLEN, one of the largest oil and gas companies in Central Europe. Like Formula 1, ORLEN is a global brand, which is operating in around 100 countries, across six continents, therefore this partnership will provide the perfect marketing platform to continue to increase brand awareness and facilitate a range of activations internationally for the brand.

ORLEN’s branding will feature on multiple prime locations on the soon to be released AT04, including the rear wing, as well as the driver apparel.

Daniel Obajtek, CEO of PKN ORLEN, said: “ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieve our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.”

Franz Tost, Team Principal of Scuderia AlphaTauri, commented: “I’m pleased to be starting the 2023 season with such positive news for the team. ORLEN are one of the leading oil and gas companies in Central Europe and this partnership will allow them to further increase their brand awareness, through the global platforms we offer as a team. I’m looking forward to seeing their logo featured on our new car at the launch in New York City next month and also how this partnership progresses over the coming years.”

Alfa Romeo F1 Team Stake Statement

2023 will mark a new dawn for Alfa Romeo F1 Team Stake as the announcement of a record-breaking new title partnership with one of the world’s leading entertainment and lifestyle brands, Stake, creates a new identity for the team. Multiple business industries are grouped under the Stake umbrella brand, and together, create one of the most comprehensive entertainment packages globally. This makes Stake one of the freshest and most aspirational brands in the world.

Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has established a strong presence in the world of sports ever since, and their investment in Alfa Romeo F1 Team Stake is the latest venture as they back a successful team moving up in the constructors’ standings. Famed for building a community among its users and creating an engaging digital experience, Stake has a proven track record of successful activations that are ready to be translated into the world of motorsports.

The multi-year partnership aims to increase Stake’s recognition to a broader demographic that will enable the brand to diversify its fan base. Stake will support the fans of Alfa Romeo F1 Team Stake by creating a calendar of worldwide experiences and events alongside the F1 calendar, with more details about these plans coming in the run-up to the season.

Stake is constantly looking to acquire unique partnerships and, with Formula One being the pinnacle of motorsport and now considered as the fastest growing sport, this investment was inevitable. With this, Alfa Romeo F1 Team Stake enters one of the best sport and entertainment portfolios, including the likes of Canadian superstar Drake, Everton Football Club, UFC, legendary Argentine footballer Sergio Aguero and more.

Alessandro Alunni Bravi, Managing Director of Sauber Group and Team Representative: “We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both. Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”

Bijan Tehrani, Co-Founder of Stake: “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”