Ferrari agree deal with Armani for off-track clothing

Ferrari

Scuderia Ferrari have signed a multi-year agreement with Giorgio Armani, which will supply branded clothing for all the racing team’s off-track duties.

Ferrari drivers Charles Leclerc and Carlos Sainz, the team’s management and technical staff will wear a range of Giorgio Armani navy blue garments and accessories during official events and while travelling to Formula 1 races, they said in two separate statements, without disclosing financial details.

“Today, more than ever, we need to pull together as a system to promote Italian excellence, creating a synergic dialogue among different disciplines,” founder Giorgio Armani said.

Tuesday’s deal adds to a 2019 manufacturing agreement Ferrari have with Armani to produce garments sold in the luxury carmaker’s stores, as part of their wider plan to enhance their brand through new clothing and accessory collections, entertainment offers and other services.

Ferrari President John Elkann added: “Armani is synonymous with Italian style and elegance: we share the same pride in representing our country around the world. As from today, Scuderia Ferrari and Giorgio Armani join forces to be strong together and not just on the race track.”