Williams have announced that the team’s partnership with the Financial Times has been renewed for another year ahead of the 2021 Formula 1 season.
The partnership, which started in 2019 now enters its third season and since then has increased both organisations’ visibility amongst global and influential audiences. The combining of marketing assets has enabled the team’s commercial partners access to integrated sponsorship and advertising solutions.
Williams and the FT will continue to work together on the successful Sports Innovators Series, launched in 2020 as a forum to discuss the areas of sport undergoing significant transformation. The Financial Times logo will also remain on the team’s F1 cars during the 2021 season.
Commenting on the extension of the agreement, Tim Hunt, Commercial and Marketing Director for Williams Racing said: “We are delighted to be able to continue our relationship with the Financial Times for the 2021 season. Working with the FT helps bolster our core offering to partners and gives us further outreach as a team on a global scale. Through the partnership, we have a unique opportunity to grow our brand and connect with new customers, but also to support our whole partner family to achieve commercial success. We look forward to building on our relationship with the FT this season and for the years to come.”
David Buttle, FT Global Commercial Marketing Director added: “It’s fantastic to be renewing our partnership with Williams in this new era for the team. This extension reflects our commitment to growing the FT brand in support of our global subscription business. Uniquely, this partnership also allows us to work together with Williams to develop integrated commercial solutions that are truly greater than the sum of the parts. We’re excited to further build on the strong foundation that we have put in place over the last two years and wish the team the best of luck on the track in the 2021 Formula 1 season.”