Plan-B for Lewis could be to become burger king


Lewis Hamilton has entered into a partnership with UNICEF Ambassador Tommaso Chiabra as a backer of Beyond Meat – the force behind the start-up vegan burger chain Neat Burger.

Announcing the venture they stated: “Neat Burger promises to transform the way people see plant-based food by appealing not only to those who follow plant-based diets, but any individuals – meat-eaters included – who want delicious meat-free dishes that are more sustainable, healthier and ethical.

“With its first outlet opening just off Regent Street, the team has ambitious plans to expand the concept globally with 14 franchises scheduled in the next 24 months.”

Vegan Curious reports: “What you will be eating is basically Beyond Meat patties which have been souped up by Neat’s team of chefs. The menu will consist of three, core burgers – ‘The Neat,’ ‘The Cheese’ and ‘The Chick’n’, as well as ‘The Hot Dog,’ with sides including skinny fries, sweet potato fries and tater tots.”

Chiabra said of the project: “The meat industry is the biggest contributor to greenhouse emissions and its environmental impact is no longer sustainable together with the growth of the population. Neat Burger aims to disrupt the non-sustainable food industry and become a force for good”

Hamilton added: “I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support.”

The five-time F1 World Champion has interests in fashion as well as a soft spot for music.

Big Question: Any plans for a Berlin branch?