ESPN report that viewership of Formula 1 on their channel is breaking records with the most recent German Grand Prix breaking previous benchmarks.
Formula 1 Continues U.S. TV Growth on ESPN Networks – Audience Up Double Digits From Last Two Years
German Grand Prix on ESPN Attracts Race’s Largest Cable TV Audience on Record
In ESPN’s second season since returning to live Formula One World Championship race coverage, viewership for the race telecasts is continuing to grow after another record-setting telecast this past weekend.
With year-over-year audience increases in eight of the 11 live race telecasts so far this year, Formula 1 on ESPN networks is averaging double-digit viewership increases over averages of the past two seasons on U.S. television.
This past Sunday’s German Grand Prix averaged 688,000 viewers on ESPN, the largest audience for a cable television telecast of the race on record and an increase of 27 percent over the 543,000 average for last year’s telecast on ESPN2. The telecast peaked at 839,310 viewers between 10:45-11 a.m. ET as Max Verstappen won what many are calling the most thrilling race of the season.
Formula 1 races on ESPN networks are averaging 679,000 viewers through the first 11 events of the season, up 19 percent over last year’s average of 571,000 on ESPN networks and up 21 percent from the 561,000 average on NBC networks in 2017.
The next Formula 1 race is the Rolex Hungarian Grand Prix on Sunday, August 4, at 9:05 a.m. on ESPN2 and the ESPN App.