Mercedes partners with Police lifestyle brand

Press Release: Mercedes-AMG Petronas Motorsport is delighted to announce a partnership with Police, the lifestyle brand of Group De Rigo, a world leader in the design, manufacture and distribution of high-quality eyewear.

The agreement will see Police make its debut as an official supplier to the team.

As part of the partnership, Police sunglasses and optical frames will be worn by Lewis Hamilton, Valtteri Bottas and the rest of the Mercedes-AMG Petronas Motorsport team. The brand logo is visible on the helmets of both drivers as well as in the team’s garage.

The partnership will be complemented by the upcoming launch of an eyewear collection designed in collaboration with Lewis Hamilton.

“It’s great to welcome Police to Mercedes-AMG Petronas Motorsport,” said Toto Wolff, Team Principal & CEO. “We’re delighted to partner with a brand that embodies high quality and attention to detail – two characteristics which are incredibly important in our sport. This partnership demonstrates the growing interest of lifestyle brands in the team, which underlines the great appeal of Formula One as a marketing platform.”

“We are extremely proud of this prestigious collaboration between Police, our house brand which we value particularly, and Mercedes-AMG Petronas Motorsport, the historic Formula One team,” said Massimo De Rigo, Executive Vice President of the De Rigo Group. “Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again, and we are proud to be partnering with the strongest team in one of the most popular sports in the world.”

About Police

Police is a brand belonging to De Rigo, world leader in the design, manufacture and distribution of eyewear of indisputable quality. Founded in 1983, Police very soon established itself as a byword for refined design and a strong image. Through its identity and market position, which has been consolidated over the years, Police has steadily created a very broad lifestyle concept that includes fragrances, watches, jewellery and small leather goods. Police collections are distributed in over 80 countries, particularly in Europe, Asia and America.